Global Site Optimisation Lead - Drive Conversion & Growth

ASOS; Camden Town; On-site; GBP 90,000 - 110,000; Full time

Benefits offered by this job

25 days leave

Discretionary bonus

Private medical care

Flexible benefits

Learning & development

Job summary

ASOS, the online fashion retailer, is looking for a Senior Site Optimisation Manager to steer global onsite activity, turning trading priorities into effective homepage, navigation, search and merchandising strategies across devices.

You will lead a team of Managers, Specialists and Assistants, partner with Regional Trade, Buying and Marketing, and use data to drive engagement and conversion aligned with campaign plans across markets.

Qualifications

• Experience in site optimisation across ecommerce platforms and markets.
• Strong merchandising and CMS tool proficiency (Algolia, Fredhopper, Sitecore).
• Excellent analytics with ability to drive actions from data (Adobe, Mixpanel).
• Commercial judgment to prioritise trading and onsite experiments.

Responsibilities

• Own ongoing onsite optimisation for homepage, navigation, search and merchandising across markets and devices.
• Lead day-to-day onsite operations, translating trading objectives into actionable plans.
• Drive campaign and GTM delivery through onsite execution and insights from results.
• Use data to identify opportunities, measure impact and report trends weekly.
• Improve processes with AI/automation and lead cross-functional planning.
• Lead and develop the Digital Trading and Content Optimisation teams.

Skills

Site optimisation

Merchandising tools

Analytics

Commercial judgement

Content management

Tools

Algolia

Fredhopper

Sitecore

Job description

ASOS, the online fashion retailer, is looking for a Senior Site Optimisation Manager to steer global onsite activity, turning trading priorities into effective homepage, navigation, search and merchandising strategies across devices.

You will lead a team of Managers, Specialists and Assistants, partner with Regional Trade, Buying and Marketing, and use data to drive engagement and conversion aligned with campaign plans across markets.