Onsite Content & Optimisation Specialist

ASOS; Camden Town; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Employee sample sales

25 days annual leave + extra day

Private medical care

Fixed annual payment

Personalised learning opportunities

Job summary

ASOS, the online fashion retailer, is seeking a Content and Optimisation Specialist for a 12-month fixed-term contract. You will build and maintain homepage experiences across global markets, localising content to regional audiences and aligning with commercial priorities.

The role involves collaborating with Trade, Marketing, Creative and Product teams to deliver engaging onsite experiences. You will support testing programmes, monitor content quality, and use performance insights to improve

Qualifications

• Experience in onsite content, digital trading, ecommerce or a similar online customer experience role.
• Confident using CMS platforms and digital content management tools.
• Experience working with performance reporting and translating data into actionable recommendations.
• Strong visual and creative judgement, with an eye for fashion, imagery and customer experience.
• Highly organised, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong attention to detail and commitment to maintaining content accuracy.
• Comfortable working cross-functionally with a range of stakeholders.
• Proactive and solutions-focused, with a continuous improvement mindset.
• Strong communication and collaboration skills.
• Proficient in Microsoft Office tools, particularly Excel.
• Experience with tools such as Sitecore, Adobe, Mixpanel, Cloudinary or Monday.com is advantageous.
• Passion for fashion, ecommerce and delivering exceptional customer experiences.

Responsibilities

• Build, maintain and optimise homepage experiences across multiple global markets.
• Execute content plans that align with commercial priorities, campaigns and key trading moments.
• Localise content to ensure relevance for regional customer audiences rather than relying on a single global approach.
• Curate and select imagery that reflects brand guidelines, customer trends and business objectives.
• Partner with Trade, Marketing, Creative and Product teams to deliver seamless onsite experiences.
• Support the rollout and adoption of new digital products, features and content capabilities.
• Contribute to onsite experimentation and testing programmes, applying learnings to future content strategies.
• Monitor live content to ensure accuracy, quality and a consistent customer experience.
• Produce and maintain content documentation, processes and best practice guidelines.
• Analyse content performance and provide recommendations to improve engagement and conversion.
• Stay informed on fashion trends, customer behaviours and market insights to influence content decisions.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

Skills

CMS platforms

Performance reporting

Visual & creative judgment

Organisation

Attention to detail

Cross-functional teamwork

Communication

MS Excel

Sitecore

Adobe tools

Mixpanel

Cloudinary

Monday.com

Passion for fashion & ecommerce

Tools

Sitecore

Adobe

Mixpanel

Cloudinary

Monday.com

Excel

Job description

ASOS, the online fashion retailer, is seeking a Content and Optimisation Specialist for a 12-month fixed-term contract. You will build and maintain homepage experiences across global markets, localising content to regional audiences and aligning with commercial priorities.

The role involves collaborating with Trade, Marketing, Creative and Product teams to deliver engaging onsite experiences. You will support testing programmes, monitor content quality, and use performance insights to improve