Head of Onsite Content & Optimisation

ASOS; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Employee discount (ASOS)

Employee sample sales

25 days paid annual leave + extra day

Discretionary bonus

Private medical care scheme

Flexible benefits allowance

Personalised learning opportunities

Job summary

ASOS is seeking a senior leader to own Content & Optimisation across markets. You will shape the experimentation roadmap and partner with Digital Product to run end‑to‑end tests, while ensuring local relevance and a consistent global experience.

You will drive homepage content delivery, coordinate with Marketing and Trade teams, and lead a team to optimise customer journeys with data‑driven decisions. This role requires global experience and strong stakeholder management.

Qualifications

• Proven experience building and delivering experimentation roadmaps with product teams.
• Strategic leader with ecommerce know‑how and CMS experience (Sitecore).
• Marketing experience in own channel campaigns and global markets.
• Experience delivering content across languages and time zones.
• Strong written and verbal communication; stakeholder management with cross‑functional teams.
• Data‑driven using Adobe Analytics and Mixpanel to inform decisions.
• Highly organised, proactive, and able to work independently and with teams.

Responsibilities

• Lead Testing and Experimentation Strategy for homepage priorities across markets.
• Drive end‑to‑end A/B tests, segmentation, and personalisation with Digital Product.
• Oversee homepage content delivery across markets with delivery teams.
• Develop localised content strategies aligned to global business goals.
• Balance customer mindset with local relevance in editorial experiences.
• Benchmark reporting using Adobe to spot trends and optimise onsite activity.
• Manage Content and Optimisation specialists with objectives and development.
• Build cross‑functional relationships across Trade, Commercial, Digital Product and Marketing.

Skills

Experimentation roadmap

Leadership

CMS Sitecore

Own channel marketing

Global content management

Communication

Data analytics

Adaptability

Tools

Adobe Analytics

Mixpanel

Sitecore

Job description

ASOS is seeking a senior leader to own Content & Optimisation across markets. You will shape the experimentation roadmap and partner with Digital Product to run end‑to‑end tests, while ensuring local relevance and a consistent global experience.

You will drive homepage content delivery, coordinate with Marketing and Trade teams, and lead a team to optimise customer journeys with data‑driven decisions. This role requires global experience and strong stakeholder management.