Global Onsite Content & Optimisation Specialist

ASOS.com; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Employee discount

Employee sample sales

25 days paid annual leave + extra day

Private medical care

Fixed annual payment

Learning opportunities

Job summary

ASOS is hiring a Content and Optimisation Specialist to deliver engaging, customer-first onsite experiences across ASOS's global markets. You’ll work with Trade, Marketing, Product and Creative teams to execute content plans, support onsite testing, and use performance insights to improve engagement and conversion.

This role requires strong attention to detail, creativity, organisation and a passion for fashion and ecommerce, with 3+ days per week in the London office.

Qualifications

• Experience in onsite content, digital trading, ecommerce or a similar online customer experience role.
• Confident using CMS platforms and digital content management tools.
• Experience working with performance reporting and translating data into actionable recommendations.
• Strong visual and creative judgement, with an eye for fashion, imagery and customer experience.
• Highly organised, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong attention to detail and commitment to maintaining content accuracy.
• Comfortable working cross-functionally with a range of stakeholders.
• Proactive and solutions-focused, with a continuous improvement mindset.
• Strong communication and collaboration skills.
• Proficient in Microsoft Office tools, particularly Excel.
• Experience with tools such as Sitecore, Adobe, Mixpanel, Cloudinary or Monday.com is advantageous.
• Passion for fashion, ecommerce and delivering exceptional customer experiences.

Responsibilities

• Build, maintain and optimise homepage experiences across multiple global markets.
• Execute content plans that align with commercial priorities, campaigns and key trading moments.
• Localise content to ensure relevance for regional customer audiences rather than relying on a single global approach.
• Curate and select imagery that reflects brand guidelines, customer trends and business objectives.
• Partner with Trade, Marketing, Creative and Product teams to deliver seamless onsite experiences.
• Support the rollout and adoption of new digital products, features and content capabilities.
• Contribute to onsite experimentation and testing programmes, applying learnings to future content strategies.
• Monitor live content to ensure accuracy, quality and a consistent customer experience.
• Produce and maintain content documentation, processes and best practice guidelines.
• Analyse content performance and provide recommendations to improve engagement and conversion.
• Stay informed on fashion trends, customer behaviours and market insights to influence content decisions.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

Skills

Onsite content

Digital trading

Ecommerce experience

CMS platforms

Visual and creative judgement

Highly organised

Attention to detail

Cross-functional collaboration

Proactive and solutions-focused

Communication and collaboration

Excel

Tools

Sitecore

Adobe

Mixpanel

Cloudinary

Monday.com

Excel

Job description

ASOS is hiring a Content and Optimisation Specialist to deliver engaging, customer-first onsite experiences across ASOS's global markets. You’ll work with Trade, Marketing, Product and Creative teams to execute content plans, support onsite testing, and use performance insights to improve engagement and conversion.

This role requires strong attention to detail, creativity, organisation and a passion for fashion and ecommerce, with 3+ days per week in the London office.