Global CMO - Public Sector Markets

EMBS Talent Group; Nottingham; Sur place; GBP 100 000 - 130 000; Plein temps

Résumé du poste

EMBS Group is recruiting for an International Head of Marketing, a newly created CMO-level appointment. You will own global marketing strategy, brand, revenue marketing, and marketing technology, spanning all units and international markets.

You’ll market to public bodies and procurement panels, shaping pipeline and contract wins. You’ll lead the UK and European teams with a focus on social value, sustainability and outcomes for citizens.

Qualifications

• CMO-level marketing leadership in an international business.
• Proven track record marketing to public sector buyers.
• Understanding how public bodies decide purchases.
• Experience in a technology organisation selling products and services.
• Experience building marketing roadmaps and owning commercial outcomes over long sales cycles.
• Strong knowledge of Salesforce and modern AI-enabled marketing technology.
• Ability to lead through matrix structures across countries and cultures.
• Credibility to represent the organisation with senior public officials.
• Willingness to travel internationally.

Responsabilités

• Define and own international marketing strategy, roadmap, operating model, budget and KPIs.
• Shape go-to-market plans across all business units with the Chief Revenue Officer, built around public sector buyers.
• Develop market-entry and growth approaches for international procurement regimes.
• Partner with bid teams on tender responses, win themes, social value, sustainability and outcomes.
• Lead account-based marketing for priority transport authorities and governments.
• Build positioning addressing decarbonisation, accessibility and value for taxpayers.
• Develop thought leadership and policy-facing content for the future of public transport and smart cities.
• Build relationships with industry bodies and government forums.
• Design end-to-end funnel from policy signals to contract award.
• Lead sales enablement for selling into government.

Connaissances

CMO-level leadership

Public sector marketing

Public sector buying decisions

Tech org experience

Long sales cycles

Salesforce AI tools

Matrix leadership

Public sector credibility

International travel

Outils

Salesforce

Description du poste

EMBS Group is recruiting for an International Head of Marketing, a newly created CMO-level appointment. You will own global marketing strategy, brand, revenue marketing, and marketing technology, spanning all units and international markets.

You’ll market to public bodies and procurement panels, shaping pipeline and contract wins. You’ll lead the UK and European teams with a focus on social value, sustainability and outcomes for citizens.