Head of Marketing Communications

Polypipe; Tewkesbury; On-site; GBP 90,000 - 130,000; Full time

Job summary

Genuit Group is seeking a Head of Marketing Communications to lead UK and international marketing strategy, strengthening brand leadership in blue-green infrastructure and sustainable water management. The role collaborates with commercial, technical and leadership teams to drive market development, demand generation and thought leadership.

With a focus on voice of the customer, growth opportunities, and stakeholder engagement, you will drive campaigns, performance metrics and budget management

Qualifications

• Significant experience in a senior marketing leadership role with international scope.
• Background in infrastructure/environmental services/water management or related sectors.
• Strong understanding of blue-green infrastructure and sustainable drainage solutions.
• Proven track record in brand management, demand generation and digital marketing.
• Experience leading marketing in multi-site or international organisations.
• Excellent communication, leadership and influencing skills. CIM qualification preferred.

Responsibilities

• Develop and deliver international marketing strategy with clear annual plans, budgets and KPIs.
• Lead brand strategy and positioning across markets, ensuring consistent messaging.
• Create compelling value propositions and thought leadership to showcase expertise.
• Execute integrated demand generation and digital campaigns to drive leads and growth.
• Collaborate with commercial teams to identify customer needs and expansion opportunities.
• Build relationships with industry bodies, partners and stakeholders for events and forums.
• Coordinate marketing activity across markets with localisation while preserving global brand standards.
• Establish and report marketing KPIs and ROI to support growth.
• Manage budgets, agencies and suppliers to align with priorities.

Skills

Strategic marketing

International markets

Brand management

Demand generation

Digital marketing

Stakeholder engagement

People leadership

Budget management

CIM qualification

Education

CIM qualification or equivalent

Job description

Permavoid/SkyGarden, part of the Genuit Group, is a UK-based company specialising in the design, installation, and maintenance of green roofs, podiums, and other urban greening solutions. It provides sustainable landscaping systems and components for construction projects nationwide.

Our exceptional teams apply their first-class technical, customer service and manufacturing expertise to understand our customers’ needs and solve tomorrow’s water, climate and biodiversity challenges. Our loyal and highly skilled workforce are key to our success of delivering sustainable climate and water management solutions, everywhere.

Role Purpose

The Head of Marketing Communications is responsible for developing and implementing the organisation’s UK & international marketing strategy to support business growth, market expansion and brand leadership within the blue-green infrastructure sector.

This includes all marketing communication activities across international markets, ensuring effective positioning of the organisation, its solutions and expertise to key customer and stakeholder groups. The role is accountable for brand management, value proposition articulation, market engagement, demand generation, customer engagement, thought leadership and marketing performance.

The post holder will work closely with commercial, sales, technical, product & innovation and leadership teams to identify voice of customer & growth opportunities, support market development and strengthen the organisation’s position as a recognised leader in sustainable water management and blue-green infrastructure solutions.

Key Responsibilities

• Develop and deliver the international marketing strategy, translating business objectives into clear annual plans, budgets, priorities and measurable performance targets.
• Lead the organisation’s brand strategy and positioning, ensuring consistent messaging and standards across markets while continually building brand awareness and reputation.
• Develop compelling value propositions, content and thought leadership that showcase our expertise and strengthen our position within blue-green infrastructure and sustainable water management.
• Create and deliver integrated demand generation and digital marketing campaigns that support lead generation, pipeline growth, customer acquisition and wider commercial objectives.
• Work collaboratively with commercial teams to identify customer needs, market opportunities and opportunities for expansion into new territories.
• Build strong relationships with industry bodies, trade associations, strategic partners and other key stakeholders, representing the organisation at relevant events and industry forums.
• Coordinate marketing activity across international markets, ensuring campaigns are effectively localised while maintaining consistent global brand standards.
• Establish clear marketing KPIs and reporting, using performance data and commercial insight to evaluate campaign effectiveness, return on investment and contribution to business growth.
• Manage marketing budgets, external agencies and suppliers, ensuring resources are focused effectively against business priorities.

Key Skills and Experience

We’re looking for an experienced marketing leader who can combine strategic thinking with strong commercial awareness, and who understands how effective marketing can directly support business growth.

• Significant experience in a senior marketing leadership role, including responsibility for international markets and developing successful marketing strategies.
• Previous experience within infrastructure, environmental services, water management, engineering, construction or a closely related sector.
• A strong understanding of blue-green infrastructure and sustainable drainage solutions.
• Proven experience across brand management, demand generation, digital marketing and stakeholder engagement, with the ability to connect marketing activity to measurable commercial outcomes.
• Experience working within a multi-site or international organisation, with the ability to adapt marketing activity for different territories and audiences.
• Strong leadership and people management experience, alongside excellent communication, presentation and influencing skills. [
• Experience managing marketing budgets, agencies and external partners, with good financial and commercial awareness.
• A CIM qualification or equivalent, alongside a self-motivated, organised and collaborative approach.

Here at the Genuit Group we recognise and develop the contribution our people make to the Group’s success and are committed to attracting talent from the widest pool. We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.