Marketing Campaign Manager

Green Recruitment Company; Greater London; Hybrid; GBP 38,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

Private healthcare

25 days annual leave

Lead origination bonus

Chartered Marketer status support

Job summary

The Green Recruitment Company is expanding its group marketing function with a lead-level Campaigns & Marketing role. You’ll turn strategy into practical campaigns across priority sectors and geographies, collaborating with consultants and sales leaders to create measurable opportunities.

You will own integrated campaigns, ABM programs, events and marketing tech workflows, including CRM, landing pages and lead routing in Loxo. Hybrid working and a clear progression path are provided.

Qualifications

• Integrated campaign experience in B2B or recruitment across several channels.
• Hands-on experience of email marketing, CRM, segmentation, automation, landing pages and events.
• Working knowledge of PPC and paid social, with the judgement to use it selectively and assess return.
• Strong organisation and project management — multiple stakeholders, deadlines and dependencies at once.
• Confidence working with sales teams and senior stakeholders, including challenging a vague brief constructively.
• Analytical instincts, and a healthy scepticism of vanity metrics.
• Sound understanding of consent, suppression and responsible campaign practice.
• A test-and-learn mindset and genuine interest in marketing technology, automation and AI-enabled ways of working.

Responsibilities

• Translating commercial priorities into campaign plans — audience, channels, actions, budget, measures of success — and delivering them end to end
• Running structured pre-event, live-event and post-event marketing around our priority conferences, so events produce meetings and opportunities rather than just attendance
• Building account-based and outbound programmes for named target accounts, working shoulder to shoulder with consultants and sales leaders
• Owning the marketing tech workflows — audiences, nurture sequences, landing pages, lead capture, routing and follow-up in Loxo and connected platforms
• Triaging marketing-generated client enquiries quickly and ensuring source, campaign and follow-up data is captured properly
• Managing selective PPC and paid social against defined audiences, budgets and outcomes — and recommending when to stop
• Supporting new-market, new-team and new-service launches with practical activation plans and repeatable playbooks
• Reporting on what worked, what didn't, and what should change next time

Skills

Campaign management

B2B marketing

Email marketing

CRM

Automation

Events

PPC

Analytics

Tools

Loxo

Job description

The Green Recruitment Company is the premium provider of global recruitment solutions to the green energy and technology sector. Founded in 2010, we work across the energy transition with operations in London, Düsseldorf, Beijing, Orlando, New York, Cape Town, Singapore, Sydney and Amsterdam — with our head office in London supporting every region.

We're building out the group marketing function, and this is the role that turns strategy into activity in the market. You'll also support our sister brands: Green Executives, our executive search business, and Green Collar Jobs, our job board.

The role

This is a hands‑on, commercially minded campaigns role reporting directly to the Group Chief Marketing Officer.

You'll own campaign execution across the group: integrated campaigns for priority sectors and geographies, account‑based marketing for strategic clients, conference and event marketing, CRM and automation workflows, lead routing, and selective paid media where there's a genuine business case for it.

Deliberately, this is not a paid‑media role with campaigns attached. Paid is one tool in the mix. What matters is building campaigns around defined audiences and commercial objectives, and being able to show what came out the other end.

What you'll actually be doing

• Translating commercial priorities into campaign plans — audience, channels, actions, budget, measures of success — and delivering them end to end

• Running structured pre‑event, live‑event and post‑event marketing around our priority conferences, so events produce meetings and opportunities rather than just attendance

• Building account‑based and outbound programmes for named target accounts, working shoulder to shoulder with consultants and sales leaders

• Owning the marketing tech workflows — audiences, nurture sequences, landing pages, lead capture, routing and follow‑up in Loxo and connected platforms

• Triaging marketing‑generated client enquiries quickly and ensuring source, campaign and follow‑up data is captured properly

• Managing selective PPC and paid social against defined audiences, budgets and outcomes — and recommending when to stop

• Supporting new‑market, new‑team and new‑service launches with practical activation plans and repeatable playbooks

• Reporting on what worked, what didn't, and what should change next time

You'll work closely with our Marketing & Content Manager, who owns brand, content and creative — you'll brief and coordinate rather than duplicate.

What we're looking for

• Integrated campaign experience in B2B, professional services or recruitment — across several channels, not one specialism

• Practical, hands‑on experience of email marketing, CRM, segmentation, automation, landing pages and events

• Working knowledge of PPC and paid social, with the judgement to use it selectively and assess return

• Strong organisation and project management — multiple stakeholders, deadlines and dependencies at once

• Confidence working with sales teams and senior stakeholders, including challenging a vague brief constructively

• Analytical instincts, and a healthy scepticism of vanity metrics

• Sound understanding of consent, suppression and responsible campaign practice

• A test‑and‑learn mindset and genuine interest in marketing technology, automation and AI‑enabled ways of working

Preferred: experience marketing within the recruitment sector.

Useful: a second language. We operate across nine countries and it opens doors in our DACH, Benelux and APAC markets.

What we offer

• £38,000–£45,000 base salary

• 15% annual bonus — 10% core (split 50:50 between personal objectives and company performance) plus up to 5% stretch if we exceed 115% of budgeted EBITDA

• Lead origination bonus on opportunities you originate that the sales team converts

• Hybrid working

• Private healthcare (following successful probation)

• 25 days annual leave, inclusive of our Christmas shutdown

• Full support towards Chartered Marketer status through the CIM, or other relevant professional development

Where it goes next

This is a lead‑level role with a defined progression path to Campaigns & Marketing Operations Manager as the function grows, and onward routes into Head of Campaigns & Growth, Head of Marketing Operations or broader group marketing leadership.

If you want ownership of a campaigns function rather than a slice of one — and you want your work measured in client conversations, opportunities and revenue — we'd like to hear from you.