Global Marketing Manager

TGI Fridays UK; Bedford; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

At TGI Fridays UK, we are seeking a strategic Global Marketing Manager to bridge global brand vision with local execution across multiple international markets. You will lead integrated marketing initiatives to boost brand awareness, customer acquisition, and revenue growth while ensuring cultural resonance and worldwide consistency.

You will manage multi‑channel campaigns, budgets, and regional partnerships, collaborating with senior stakeholders, regional teams, and agencies.

Qualifications

• 5–10+ years in marketing with global/multi-market exposure.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• CIM qualification or Master’s degree is a plus.
• Fluency in Spanish is essential.

Responsibilities

• Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go‑to‑market strategies.
• Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances.
• Lead multi‑channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency.
• Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness).
• Collaborate with regional teams, agencies, and cross‑functional stakeholders (sales, product, finance) to align on campaigns and local adaptations.
• Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences.
• Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights.
• Build and manage global partnerships with media, influencers, and distribution channels.
• Ensure compliance with international regulations, including GDPR and other data privacy laws.
• Mentor and support marketing teams or coordinate across matrixed regional functions.

Skills

Marketing experience (5–10+ years)

Global / multi-market experience

Digital marketing expertise

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

CIM certification or Master’s degree

Tools

HubSpot

Marketo

Google Ads

Meta Business Suite

Job description

About The Role

We’re looking for a strategic and hands‑on

Midlands, UK (Hybrid/Flexible)

About The Role

We’re looking for a strategic and hands‑on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you’ll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide.

You’ll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams.

Key Responsibilities

• Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go‑to‑market strategies.
• Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances.
• Lead multi‑channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency.
• Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness).
• Collaborate with regional teams, agencies, and cross‑functional stakeholders (sales, product, finance) to align on campaigns and local adaptations.
• Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences.
• Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights.
• Build and manage global partnerships with media, influencers, and distribution channels.
• Ensure compliance with international regulations, including GDPR and other data privacy laws.
• Mentor and support marketing teams or coordinate across matrixed regional functions.

Experience

About You

• 5–10+ years in marketing, including at least 3 years in a global or multi‑market role
• Experience in hospitality or a similar sector is advantageous

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Professional qualifications (e.g., CIM) or a Master’s degree are a plus

Technical Skills

• Strong expertise in digital marketing (SEO, PPC, paid social, email marketing)
• Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business Suite
• Data‑driven mindset with experience in A/B testing and attribution modelling

Soft Skills

• Excellent project management and cross‑cultural communication skills
• Strategic thinker with a hands‑on approach
• Strong stakeholder management and influencing skills
• Creative, adaptable, and comfortable in a fast‑paced environment

Additional Requirements

• Fluency in Spanish is essential