Global Public Sector CMO & Growth Leader

EMBS Talent Group; Nottingham; On-site; GBP 100,000 - 120,000; Full time

Job summary

EMBS Group is recruiting an International Head of Marketing, a CMO-level appointment responsible for global marketing strategy, brand and revenue marketing across Europe and beyond. You will drive the marketing engine, manage a multinational team and shape policy-facing content for public bodies and city networks.

You will lead sales enablement, procurement-driven campaigns and GTM plans with a focus on decarbonisation, social value and value for taxpayers.

Qualifications

• Proven track record leading CMO-level marketing in international businesses.
• Experience marketing to public sector buyers and managing tenders.
• Understanding of how public bodies buy and the role of policy and social value.

Responsibilities

• Define and own international marketing strategy, roadmap and KPIs.
• Shape GTM plans with revenue leadership for public sector customers.
• Lead market-entry strategies for international procurement regimes.
• Partner with bid teams on tender responses and social value commitments.
• Lead ABM for priority transport authorities and city administrations.
• Oversee marketing tech architecture and data attribution across markets.
• Represent the organisation at international conferences and forums.

Skills

Public sector marketing

Strategic leadership

Salesforce know-how

AI-enabled marketing

Cross-country leadership

Stakeholder management

Public procurement knowledge

Tools

Salesforce

Job description

EMBS Group is recruiting an International Head of Marketing, a CMO-level appointment responsible for global marketing strategy, brand and revenue marketing across Europe and beyond. You will drive the marketing engine, manage a multinational team and shape policy-facing content for public bodies and city networks.

You will lead sales enablement, procurement-driven campaigns and GTM plans with a focus on decarbonisation, social value and value for taxpayers.