Global Campaign Manager, Customer Marketing

TN United Kingdom; Staines-upon-Thames; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Global Campaign Manager to lead customer marketing initiatives. This role focuses on creating and executing impactful global campaigns that drive demand and foster customer retention. The ideal candidate will possess strong demand generation skills, a customer-centric mindset, and the ability to translate complex value propositions into compelling marketing strategies. Collaborating with cross-functional teams, you will manage campaigns from inception to execution, ensuring alignment with sales objectives. If you're a strategic thinker with a knack for storytelling and project management, this opportunity could be your next career move.

Qualifications

• Significant experience in marketing software products.
• Excellent understanding of demand generation principles.

Responsibilities

• Design and execute marketing campaigns aligned with market priorities.
• Monitor and report on campaign activity and results.

Skills

Demand Generation

Storytelling

Project Management

Interpersonal Skills

Analytical Skills

Problem-Solving

Education

Undergraduate Degree in Marketing or Related Field

Job description

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Global Campaign Manager, Customer Marketing, Staines-upon-Thames

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Client:

IFS

Location:

Staines-upon-Thames, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

282c48e552c4

Job Views:

10

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Job Description

The Global Campaign Manager, Customer Marketing creates and executes global campaigns to generate and progress opportunities with our existing customers. You will lead campaigns from inception to design and build, and execution.

This is a demand generation focused role for a senior marketer, requiring the ability to think strategically and execute flawlessly, partnering with our sales and customers services organization to drive customer advocacy and retention.

Essential Duties and Accountabilities

Design marketing campaign plans aligned to go to market priorities, with clear strategy and relevant tactics to drive demand

Ability to translate value proposition and messaging into compelling campaigns that address customers’ needs

Design and manage production of high value short and long form content that delivers against campaign objectives, managing internal and external agencies

Partner with regional marketing, partner marketing and sales teams to ensure effective execution that results in closed won deals

Monitor, review and report on campaign activity and results

Own the campaign from start to finish, keeping stakeholders informed on progress

Overall Required Competence

Strong demand generation skills with a customer-centric mentality

Developed story telling ability and creative approach

Highly indexed on delivery and execution

Knowledge and appreciation of enterprise cloud software

Excellent communication and stellar interpersonal, analytical, and problem-solving skills

Desire to collaborate and build consensus in a fast-paced, cross-functional team environment

Strong leadership, project management and organizational skills

Comfortable with ambiguity and fluid priorities; able to manage multiple and complex priorities

Qualifications

• Significant experience in the marketing of software products
• Excellent understanding of demand generation
• Demonstrable ability to execute campaigns effectively to achieve targets
• Undergraduate degree, ideally with a focus in Marketing or a related business field (or relevant training/experience)
• Fluent English. Other languages are always a benefit.
• Experience working within a global, virtual environment and matrix organization
• Experience developing and executing ABM programs