Senior Manager, Customer Marketing & Advocacy

Cybersecurity Marketing Society; London; Remote; GBP 50,000 - 90,000; Full time

Job summary

An exciting opportunity awaits in a fast-growing cybersecurity firm, where you'll lead customer marketing and advocacy initiatives. This role is crucial for shaping customer stories and enhancing brand visibility. You will collaborate with various teams to create impactful content, drive customer engagement, and establish a vibrant customer reference program. Join a dynamic team that values innovation and offers unlimited growth potential while working with clients globally. If you're passionate about technology and customer relationships, this role is perfect for you!

Benefits

Unlimited Career Development Opportunities

Global Exposure

Remote Work Flexibility

Dynamic Work Environment

Qualifications

• 7+ years in marketing with a focus on technical customer audiences.
• Experience with B2B enterprise technology and cybersecurity preferred.

Responsibilities

• Establish and manage a vibrant customer reference program.
• Work cross-functionally to create customer reference outputs.
• Define KPIs to measure customer marketing effectiveness.

Skills

Customer Marketing

B2B Marketing

Project Management

Salesforce Navigation

Communication Skills

Customer Journey Mapping

Case Study Development

Relationship Building

Job description

Senior Manager, Customer Marketing & Advocacy

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on!

About Picus

Picus Security, the leading security validation company, gives organizations a clear picture of their cyber risk based on business context. Picus transforms security practices by correlating, prioritizing, and validating exposures across siloed findings so teams can focus on critical gaps and high-impact fixes. With Picus, security teams can quickly take action with one-click mitigations to stop more threats with less effort.

The Picus Security Validation Platform easily reaches across on-prem environments, hybrid clouds and endpoints coupled with Numi AI to provide exposure validation.

The pioneer of Breach and Attack Simulation, Picus delivers award-winning threat-centric technology that allows teams to pinpoint fixes worth pursuing, offering a 95% recommendation in Gartner Peer Review.

About The Role

If you’re a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and driven leader to have a direct impact on the future of our business by helping to influence global adoption of our award-winning Picus Security Validation Platform.

As the Customer Marketing and Advocacy lead, you will play a pivotal role in establishing our customer reference, advisory and advocacy programs. Your primary focus will be to capture and tell our customers dynamic stories and share them through various mediums to engage the market and drive results from awareness to advocacy.

This role places you at the heart of the company, with our customers. Here you will be instrumental in creating a clear path sourcing and delivering customer led content to be shared broadly. Working in tandem with Product Marketing, Sales and Customer Success teams you will establish the framework for this new program, and show our teams how to shape the amazing stories our customers have to share.

What You'll Do

• Establish and manage a vibrant customer reference program that sources and nurtures key customer relationships to deliver a portfolio of advocates who can tell stories through various channels and mediums (i.e. case studies, videos, 1:1 conversations etc.)
• Connect and collaborate with customers and sales teams to capture and develop customer stories that tell the value of our offerings, and make our customers the champion
• Set up and initiate and own our global customer advisory committee and create events and digital communication touch points to keep the advisory and our product management teams connected
• Work cross functionally with marketing, creative, product and sales teams to create and deliver the output of customer reference efforts including presentation, social, case studies, collateral and videos
• Define KPIs and metrics to measure the effectiveness of customer marketing activities and provide regular updates on performance
• Own vendor relationships with reference analyst firms and companies such as G2 and Gartner Peer Insights. Developing and executing programs to enhance and leverage these platforms to drive awareness and demand generation
• Create and launch upsell and cross sell initiatives working closely with the Growth team and Product marketing
• Own and execute a quarterly customer newsletter

What You Have

• 7+ years in marketing, including progressive roles working with technical customer audiences
• Experience delivering customer reference program case studies and building a reliable customer reference database
• B2B enterprise technology, SaaS and cybersecurity experience preferred
• Strong understanding of customer journey mapping and B2B marketing principles and technologies. Salesforce navigation experience is a must
• Proven experience capturing customer stories and developing case studies that showcase the customers experience and the value they received from the product
• Excellent written and verbal communication skills, with the ability to build relationships with stakeholders
• Strong project management skills and the ability to own multiple initiatives and drive them forward simultaneously
• Keen ability to problem solve and connect with people all over the world!

Working at Picus

Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.

Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.

Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.

Be part of a global remote team who is taking on Exposure Validation and a growing market segment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law.