Regional Marketing Manager

CENTRIC SOFTWARE; London; Remote; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Regional Marketing Manager, where you'll lead marketing activities across Northern Europe for renowned brands in the fashion and luxury sectors. This role offers the chance to adapt and execute marketing strategies, manage campaigns, and collaborate with diverse teams. With a focus on innovation and creativity, you'll play a crucial role in driving business development and market penetration. If you're passionate about marketing in a dynamic environment and eager to make an impact, this opportunity is perfect for you.

Qualifications

• 5-7 years of experience in B2B marketing, preferably in IT/software.
• Strong understanding of inbound marketing and automation practices.

Responsibilities

• Define and adapt local marketing strategy to support EMEA goals.
• Develop and execute targeted lead generation campaigns.
• Analyze campaign results and identify areas for improvement.

Skills

B2B Marketing

Marketing Automation

Project Management

Communication Skills

Problem-Solving Skills

Education

Business School Degree in Marketing

Tools

Pardot

HubSpot

Marketo

Salesforce

Google Analytics

Tableau

Job description

Centric Software is looking for a Regional Marketing Manager taking over marketing activities for the Fashion, Luxury, Outdoor & Sports, and Retail markets in Northern Europe.

Want to join a world-leading company in the software industry, providing concept-to-replenishment solutions, working with the most famous fashion, retail, and luxury brands worldwide?

This job is for you! Look at the full job description now!

As a Regional Marketing Manager, you will be responsible for adapting and executing the EMEA marketing strategy, mostly in the UK, Nordics, Germany, and Eastern Europe, supporting local market penetration and new business development. Managing an Event Coordinator, coordinating agencies and freelancers, and working closely with content, nurturing, digital, and local sales and pre-sales teams, you will plan, develop, execute, measure, and optimize lead generation campaigns & events. You’ll also support large account approaches through targeted tactics.

This position reports to the EMEA Marketing Manager – Core Markets.

It’s a 100% remote working position, based in EMEA, preferably in France or the UK.

You have at least 5 to 7 years’ experience in managing marketing activities in IT/software companies, strong leadership skills, and are ultra-dynamic and creative. You are eager to work with some of the most well-known brands in the world and curious about how new technologies can support their challenges?

Do not wait any longer… Take your career in a new direction in the heart of a growing company and team — Apply!

Responsibilities:

• Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
• Develop and execute targeted lead generation campaigns by account segments, verticals, and personae on multiple channels (LinkedIn, media, website, etc.)
• Organize and coordinate tradeshows, conferences, 3rd party webinars, and Centric events
• Support large account conversion by developing targeted programs
• Develop supporting campaign assets and collateral with the support of the content manager and copywriters
• Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement
• Conduct market, database, and competition analysis
• Explore data and define segmentation
• Manage one Event Manager based in the UK
• Coordinate freelancers and external agencies
• Manage budget & accounting
  

Requirements:

• 5–7 years’ experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of inbound and marketing automation practices (Pardot, HubSpot, Marketo, etc.) and CRM (Salesforce)
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); German is a plus

Be ready to join an exciting international team and support our continued growth!

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.