Global Campaign Manager, Customer Marketing

IFS; Staines-upon-Thames; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Global Campaign Manager in Customer Marketing, where your innovative ideas will shape impactful global campaigns. This role is perfect for a strategic thinker with a strong demand generation background, who thrives in a collaborative environment. You'll lead campaigns from inception to execution, partnering with sales and customer service teams to enhance customer advocacy and retention. If you're ready to make a positive impact and drive change in a dynamic industry, this opportunity is for you!

Qualifications

• Significant experience in marketing software products.
• Excellent understanding of demand generation strategies.

Responsibilities

• Design and execute global marketing campaigns to drive demand.
• Monitor and report on campaign activity and results.

Skills

Demand Generation

Storytelling

Communication Skills

Project Management

Analytical Skills

Problem-Solving

Education

Undergraduate Degree in Marketing

Relevant Training/Experience

Job description

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Global Campaign Manager, Customer Marketing creates and executes global campaigns to generate and progress opportunities with our existing customers. You will lead campaigns from inception to design and build, and execution.

This is a demand generation focused role for a senior marketer, requiring the ability to think strategically and execute flawlessly, partnering with our sales and customer services organization to drive customer advocacy and retention.

Essential Duties and Accountabilities

• Design marketing campaign plans aligned to go to market priorities, with clear strategy and relevant tactics to drive demand.
• Ability to translate value proposition and messaging into compelling campaigns that address customers’ needs.
• Design and manage production of high value short and long form content that delivers against campaign objectives, managing internal and external agencies.
• Partner with regional marketing, partner marketing and sales teams to ensure effective execution that results in closed won deals.
• Monitor, review and report on campaign activity and results.
• Own the campaign from start to finish, keeping stakeholders informed on progress.

Overall Required Competence

• Strong demand generation skills with a customer-centric mentality.
• Developed storytelling ability and creative approach.
• Highly indexed on delivery and execution.
• Knowledge and appreciation of enterprise cloud software.
• Excellent communication and stellar interpersonal, analytical, and problem-solving skills.
• Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
• Strong leadership, project management and organizational skills.
• Comfortable with ambiguity and fluid priorities; able to manage multiple and complex priorities.

Qualifications

Essential:

• Significant experience in the marketing of software products.
• Excellent understanding of demand generation.
• Demonstrable ability to execute campaigns effectively to achieve targets.
• Undergraduate degree, ideally with a focus in Marketing or a related business field (or relevant training/experience).
• Fluent English. Other languages are always a benefit.

Desirable:

• Experience working within a global, virtual environment and matrix organization.
• Experience developing and executing ABM programs.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.