Global Brand Strategy Lead

Snapchat; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Job summary

Snap Inc. in London is seeking a Strategic Planner, Global Brand to turn insights into clear strategic direction for priority brand work across markets and partnerships. You will develop distinctive points of view and translate global strategy into actionable direction for teams, markets, and partners.

You will lead strategic briefs, shape brand platforms, and guide creative thinking with a curious, culturally fluent mindset, navigating ambiguity to elevate brand and creative work.

Qualifications

• Strong foundation in brand strategy, cultural strategy, and briefing.
• Ability to synthesize complex information into clear, actionable direction.
• Excellent writing, storytelling, and presentation skills.

Responsibilities

• Lead strategic planning for global brand platforms, campaigns, and narratives.
• Write focused briefs defining problem, audience, opportunity, and brand role.
• Partner with Creative, Insights, and markets to ensure strategic grounding.

Skills

Brand strategy

Creative strategy

Cultural strategy

Marketing planning

Audience insight

Education

Bachelor’s degree or equivalent practical experience

Job description

Snap Inc. in London is seeking a Strategic Planner, Global Brand to turn insights into clear strategic direction for priority brand work across markets and partnerships. You will develop distinctive points of view and translate global strategy into actionable direction for teams, markets, and partners.

You will lead strategic briefs, shape brand platforms, and guide creative thinking with a curious, culturally fluent mindset, navigating ambiguity to elevate brand and creative work.