Global Strategy & Growth Architect

twentysix; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

VML, a leading global brand strategy practice, is seeking a Global Head of Strategy and Planning based in London. You will shape the long-term vision, partner with the Global Client Lead, and drive data-driven, AI-enhanced strategic initiatives across markets.

This role requires 20+ years of strategic experience, leading diverse global teams, and a proven ability to translate insights into tangible impact for world‑class clients.

Qualifications

• 20+ years of strategic experience in marketing, advertising, or communications, ideally within a global agency network.
• Proven experience leading global brand strategy for large, complex, multinational clients.
• Deep understanding of brand building, consumer insights, cultural trends, and integrated marketing planning.
• Strong commercial acumen and the ability to connect strategic vision to tangible business outcomes.
• Track record of leading and inspiring diverse global teams, balancing strategic direction with creative collaboration.
• Exceptional communicator and storyteller.
• Experience working within or alongside trade, category, and shopper marketing functions is highly advantageous.
• Comfortable operating in fast-paced, matrixed global environments with multiple stakeholders.

Responsibilities

• Own and articulate the global brand vision, ensuring it remains clear, differentiated, and culturally relevant across markets.
• Drive the brand forwards, continually innovating while maintaining brand equity and a 'What’s Next' mentality.
• Synthesize, simplify, and storytell complex strategic and business information into compelling direction for clients and internal teams.
• Champion the adoption of AI tools and platforms to accelerate strategic development.
• Define measurable strategic KPIs aligned with business outcomes and marketing performance.
• Drive data-driven decision making to prioritise and focus initiatives based on insights.

Skills

Strategic leadership

Global brand strategy

Communication

Insight translation

People leadership

Job description

VML, a leading global brand strategy practice, is seeking a Global Head of Strategy and Planning based in London. You will shape the long-term vision, partner with the Global Client Lead, and drive data-driven, AI-enhanced strategic initiatives across markets.

This role requires 20+ years of strategic experience, leading diverse global teams, and a proven ability to translate insights into tangible impact for world‑class clients.