Global Brand Strategy Lead

Global One; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading brand consultancy located in Greater London is looking for a Brand Strategist to develop and execute an effective brand strategy. The ideal candidate will analyze consumer behavior, conduct market research, and create initiatives to enhance brand awareness. Responsibilities include defining company positioning, creating branding guidelines, and managing digital identity. Candidates should have a Bachelor's degree in marketing and 3-5 years of relevant experience. This role offers opportunities for innovative branding initiatives in a dynamic environment.

Qualifications

• 3-5 years of experience in brand strategy or a related field.
• Experience with market research and consumer behavior analysis.
• Strong strategic thinking and problem solving skills.

Responsibilities

• Gather feedback from sales to define company positioning.
• Craft differentiation strategy for the brand.
• Create guidelines for company voice online and offline.
• Brief creative team on marketing projects.
• Conduct competitive research to identify strengths and weaknesses.
• Design promotional campaigns for new products.
• Develop social media strategy.
• Assess performance of advertising campaigns.
• Analyze market trends for new opportunities.

Skills

Strategic thinking

Problem solving

Market research

Consumer behavior analysis

Excellent communication skills

Education

Bachelor's degree in marketing, communications, or related field

Job description

A leading brand consultancy located in Greater London is looking for a Brand Strategist to develop and execute an effective brand strategy. The ideal candidate will analyze consumer behavior, conduct market research, and create initiatives to enhance brand awareness. Responsibilities include defining company positioning, creating branding guidelines, and managing digital identity. Candidates should have a Bachelor's degree in marketing and 3-5 years of relevant experience. This role offers opportunities for innovative branding initiatives in a dynamic environment.