Global Strategy Leader: Brand Vision & Growth

VML Enterprise Solutions; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML seeks a Global Head of Strategy and Planning to act as the strategic architect behind a fast-growing global brand. You will define and champion the brand vision, translating insights into compelling narratives that guide creativity, consistency, and performance.

Based in London, the role requires translating business objectives into actionable strategies, leading diverse global teams, and driving innovation with emerging channels and data-driven approaches. Hybrid working model applies.

Qualifications

• 20+ years of strategic experience in marketing, advertising, or communications, ideally within a global agency network.
• Proven experience leading global brand strategy for large, complex multinational clients.
• Deep understanding of brand building, consumer insights, cultural trends, and integrated marketing planning.
• Strong commercial acumen and the ability to connect strategic vision to tangible business outcomes.
• Track record of leading and inspiring diverse global teams, balancing strategic direction with creative collaboration.
• Exceptional communicator and storyteller.
• Experience working within or alongside trade, category, and shopper marketing functions is highly advantageous.
• Comfortable operating in fast-paced, matrixed global environments with multiple stakeholders.

Responsibilities

• Own and articulate the global brand vision across markets. Set our North Star and ensure differentiation.
• Synthesize complex strategic data into clear, actionable direction for clients and teams.
• Champion adoption of AI tools and platforms to accelerate strategic development.
• Define measurable KPIs aligned with business outcomes and marketing performance.
• Be the voice of the consumer in the business and collaborate with insights teams.
• Build trusted relationships across client and agency leadership to enable alignment and innovation.
• Translate vision into day-to-day project strategies for global, regional, and local teams.
• Lead thought leadership initiatives to position the brand at the forefront of industry thinking.

Skills

Strategic leadership

Global brand strategy

Communication

Storytelling

Collaboration

Job description

VML seeks a Global Head of Strategy and Planning to act as the strategic architect behind a fast-growing global brand. You will define and champion the brand vision, translating insights into compelling narratives that guide creativity, consistency, and performance.

Based in London, the role requires translating business objectives into actionable strategies, leading diverse global teams, and driving innovation with emerging channels and data-driven approaches. Hybrid working model applies.