Global Brand Strategy Leader

VML South Africa; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

VML in London seeks a Global Director of Strategy and Planning to define and champion the brand’s strategic vision across markets. You will translate complex insights into inspiring narratives that drive creativity, consistency, and performance.

You will oversee global brand strategy, set KPIs, and partner with senior leaders to accelerate growth. The role requires 20+ years of experience, expert storytelling, and a passion for innovation in marketing.

Qualifications

• 20+ years of strategic experience in marketing, advertising, or communications.
• Proven track record leading global brand strategy for large multinational clients.
• Strong ability to translate insights into actionable brand and business outcomes.
• Exceptional storyteller and communicator.

Responsibilities

• Own and articulate the global brand vision across markets.
• Define measurable brand strategy KPIs and drive data-driven decision making.
• Lead and mentor diverse global teams to execute strategy.
• Partner with client leadership to align on long-term growth initiatives.
• Champion innovation and thought leadership in marketing strategy.

Skills

Global brand strategy

Strategic leadership

Data-driven storytelling

Cross-functional collaboration

AI-driven insights

Stakeholder management

Communication skills

Tools

AI tools and platforms

Job description

VML in London seeks a Global Director of Strategy and Planning to define and champion the brand’s strategic vision across markets. You will translate complex insights into inspiring narratives that drive creativity, consistency, and performance.

You will oversee global brand strategy, set KPIs, and partner with senior leaders to accelerate growth. The role requires 20+ years of experience, expert storytelling, and a passion for innovation in marketing.