Global Brand Activations Lead – Pop Ups & Experiences

Jaded London Limited; Greater London; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Employee discounts

Local business discounts

North-West London office location

Casual dress code

Kitchens and snacks

Social events

Job summary

Jaded London Limited seeks an experienced Lead for brand activations, driving IRL experiences across international markets with a big focus on the U.S. You will translate brand strategy into impactful consumer experiences whilst staying on brand and within budget.

The ideal candidate has a fashion background targeting Gen Z, excels in a fast-paced environment and is willing to travel internationally to deliver campaigns, pop ups and influencer initiatives.

Qualifications

• Min 5 years’ experience in brand activations, experiential marketing or events.
• Experience managing international campaigns and events.
• Strong project and budget management skills.
• Excellent internal communications across the wider business.
• Deep understanding of the Jaded brand DNA.
• Willingness to travel internationally and flexible hours.

Responsibilities

• Oversee activation timelines, budgets and production schedules.
• Lead end-to-end delivery of campaigns, pop ups, retail activations and influencer partnerships.
• Adapt concepts for regional relevance globally.
• Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure integrated execution.
• Ensure activations reflect brand storytelling and customer experience standards.
• Negotiate contracts and manage external partners to deliver against objectives and budgets.
• Own a network of contacts/agencies/freelancers to work across multiple projects.
• Track KPIs including brand engagement, earned media, social reach, on-site traffic and ROI.
• Deliver post-campaign analysis and recommendations for future activations.
• Monitor industry trends, competitor activity and emerging opportunities.

Skills

Brand activations

Experiential marketing

Event management

Budget management

Project management

Agency partnerships

Influencer campaigns

Internal communications

Brand DNA understanding

Travel flexibility

Job description

Jaded London Limited seeks an experienced Lead for brand activations, driving IRL experiences across international markets with a big focus on the U.S. You will translate brand strategy into impactful consumer experiences whilst staying on brand and within budget.

The ideal candidate has a fashion background targeting Gen Z, excels in a fast-paced environment and is willing to travel internationally to deliver campaigns, pop ups and influencer initiatives.