Freelance - Brand Activations & Pop Ups Project Manager

Jaded London; Greater London; On-site; GBP 64,575 - 129,150; Part time

Benefits offered by this job

50% Employee Discount

Local discounts

North-West London office location

Casual office dress code

Fully-stocked kitchens and fridges

Office Social Events

Job summary

Jaded London is seeking a Freelance Brand Activations Project Manager to lead planning and execution of activations and pop-ups across key markets, with a strong focus on the U.S. and IRL experiences.

You will manage timelines, budgets and partners, translating brand strategy into engaging consumer experiences while staying on-brand and on-budget. The role requires travel and a fast-paced fashion environment.

Qualifications

• Experience in fashion/lifestyle activations for Gen Z brands.
• Proven track record delivering international campaigns.
• Strong project and budget management skills.
• Excellent internal communications across teams.

Responsibilities

• Lead planning and execution of brand activations and pop-ups.
• Manage timelines, budgets, and vendor relationships.
• Deliver end-to-end campaigns across multiple markets.
• Collaborate with brand, social, PR, Ecom and merchandising teams.
• Track performance and post-campaign analysis.

Skills

Brand activations

Event management

Budget management

Cross-functional collaboration

Global campaigns

Job description

Freelance - Brand Activations & Pop Ups Project Manager

IMMEDIATE START

Lead the planning and execution of brand activations across key international markets with a big focus on U.S

The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales.

The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.

Key Responsibilities

• Manage activation timelines, budgets, production schedules and vendor relationships with external companies
• Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships
• Adapt global concepts for regional relevance Globally
• Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
• Ensure all activations reflect brand identity, storytelling and customer experience standards
• Negotiate contracts and manage external partners to deliver against objectives and budgets
• Own a black book of contacts /agencies / freelancers to work across multiple projects
• Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
• Deliver post campaign analysis and recommendations for future activations
• Monitor industry trends, competitor activity and emerging cultural opportunities

Requirements

• Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands
• Proven experience managing international campaigns and events
• Strong project management and budget management skills
• Excellent internal comms skills across the wider business
• Strong understanding of the Jaded brand DNA
• Ability to work flexible hours and travel internationally when required
• Experience working with agencies, production partners and creative teams

Benefits

• 50% Employee Discount
• Local Business Discounts (cafés, fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events (e.g. payday socials)