Global B2B Fire & Life Safety BD Lead

Ajax Systems; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation with bonuses

Car allowance and covered business exp

Job summary

Ajax Systems is seeking a field-oriented Business Development role in the UK to drive B2B sales in the residential fire market. You will identify partners, deliver compelling presentations, and promote Ajax products across distribution channels.

The role requires substantial travel (up to 70–80%), with opportunities to shape market strategy and participate in key exhibitions. You will join a fast-growing, award-winning security manufacturer and enjoy a competitive compensation package with

Qualifications

• Experience in B2B sales targeting residential fire market.
• Understanding of industry standards, channels and sectors.
• Technical competence with fire products.
• Proven ability to present technically and commercially.

Responsibilities

• Achieve sales targets in the area.
• Proactively seek new business opportunities and coordinate meetings with partners.
• Deliver compelling presentations to engage partners and stakeholders.
• Identify and establish fire alarm product distribution channels.
• Conduct product and commercial education sessions with partners.
• Advocate for Ajax products in system specifications.
• Collaborate with distribution partners to meet needs of partners.
• Contribute to market strategies for Ajax products and solutions.
• Develop targeted strategies for vertical markets.
• Participate in marketing events and exhibitions to showcase offerings.
• Support brand visibility and provide market feedback to management

Skills

B2B sales experience

Residential fire market knowledge

Strong business sense

Sales and technical presentation

Willingness to travel

Job description

Ajax Systems is seeking a field-oriented Business Development role in the UK to drive B2B sales in the residential fire market. You will identify partners, deliver compelling presentations, and promote Ajax products across distribution channels.

The role requires substantial travel (up to 70–80%), with opportunities to shape market strategy and participate in key exhibitions. You will join a fast-growing, award-winning security manufacturer and enjoy a competitive compensation package with