Content Marketing Manager

EF Corporate Learning; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Office gym

Cycle scheme

Private medical insurance

Private pension scheme

Travel loan for annual passes

Employee Assistance Programme

Job summary

EF Corporate Learning in London is seeking a Content Marketing Manager to craft and manage compelling B2B content that raises brand awareness and generates leads. You will shape the content strategy, collaborate with marketing, sales and product teams, and oversee webinars, case studies and multi-channel campaigns.

The role reports to the Director of Marketing/VP Marketing and requires a strong portfolio, excellent writing, and an ability to drive cross-functional projects in a fast-paced

Qualifications

• 5+ years’ experience developing, writing and editing high-performing B2B content.
• Experience optimizing content for email and SEO, and analysing performance metrics.

Responsibilities

• Develop, write and edit impactful B2B content for an international audience.
• Co-design and execute a coherent content strategy and calendar.
• Curate engaging webinars and build slides and scripts.
• Lead brand guidelines and tone of voice across content.
• Research trends and apply SEO best practices to boost found content.
• Coordinate with Marketing, Sales, Design and Academics for campaigns.
• Collaborate with internal experts to inform content with thought leadership.

Skills

B2B content writing

SEO content optimization

Video/audio content creation

Stakeholder management

Cross-functional leadership

Tools

Content Management Systems

Email & Social platforms

Job description

Job Description

Our global Marketing team in London is looking to hire an outstanding Content Marketing Manager who is passionate about storytelling in a corporate environment. You will play a pivotal role in building EF Corporate Learning as a leading global brand in the B2B space and reaching our ambitious revenue growth targets.

Job Description

Our global Marketing team in London is looking to hire an outstanding Content Marketing Manager who is passionate about storytelling in a corporate environment. You will play a pivotal role in building EF Corporate Learning as a leading global brand in the B2B space and reaching our ambitious revenue growth targets. You will be responsible for developing and producing impactful B2B content for our global audience to increase brand awareness and lead generation, collaborating on the overall content strategy and execution, and helping to tell the stories of our clients worldwide to help our sales teams win. This role will report to the Director of Marketing/VP Marketing, and work closely with teams across Marketing, Sales, Design, Product and Academics.

Key Responsibilities

• Develop, write and edit impactful copy for our international B2B audience including (but not limited to) long-form articles, white papers, case studies, website pages, social posts, blogs, emails, video and podcast scripts.
• Co-design and execute a coherent content strategy and calendar, developing powerful campaigns for brand awareness and lead generation - working closely with the digital marketing team.
• Curate and deliver engaging webinars – from inviting and managing guest speakers, to building slides and scripts, and ensuring successful filming and broadcasting.
• Drive our efforts to build EF Corporate Learning as a leading brand within the B2B space including through custody of our brand guidelines and tone of voice.
• Research best practices and keep up to date with latest content trends to develop the most effective themes, formats and channels in order to reach and influence our audience. Use knowledge of SEO to ensure content can be found via search engines.
• Partner with the rest of the Marketing team to coordinate scheduling, translations, measurement of results, and design work as needed.
• Collaborate closely with our internal experts and other thought leaders to bring their expertise, ideas and inspiration to a wide audience through our content.

The Skills & Experience We Look For

• The ideal candidate will have 5+ years’ experience of developing, writing and editing high-performing B2B content and can provide insights into what digital content will most engage buyers in large enterprises. Knowledge of the HR/EdTech/Learning space is a plus.
• You should be a highly skilled writer with extensive experience of writing for a B2B audience, with an exciting portfolio to share. Proven ability in video/audio/visual content creation is also advantageous.
• You can work to tight deadlines and have experience optimizing content for email and SEO, as well as analysing performance metrics and improving copy accordingly.
• You are very effective at building relationships, collaborating, and influencing others and dealing with internal and external senior stakeholders. You are comfortable working as a team and leading complex projects cross-functionally in flat organisations.
• You are a self-starter with a creative and strategic mindset, but always detail-oriented – someone who doesn’t shy away from getting things done and delivering high quality work on time.
• You have experience of translating brand identity into engaging content and copy, including developing and adhering to brand tone of voice direction, style guides, and copy libraries.
• You have experience of digital marketing and familiarity with its tech stack – particularly email, social, and Content Management Systems.
• Product marketing experience is a plus – developing the positioning and messaging of B2B products for large enterprises, and creating impactful sales collateral.

To Thrive At EF, You Will

• Have strong personal drive and energy
• Possess an entrepreneurial spirit with a nothing is impossible mindset
• Excited by having ownership and autonomy
• Enjoy working in a fast-paced results-driven environment
• Be passionate about learning and languages

Why work for us?

• Opportunities to produce meaningful work that makes a difference to people’s lives.
• Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities.
• An attractive salary (based on track record) and benefits packages.
• Comprehensive Onboarding and development programs.

UK Staff Benefits

• Office gym & yoga studio
• Cycle scheme
• Private Medical Insurance
• Private pension scheme managed by Aviva
• Loan for annual travel passes
• Employee Assistance Programme

About The Team

EF Corporate Learning is the world’s first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.

Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.

EF Corporate Learning is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

Learn more about EF Corporate Learning: corporatelearning.ef.com