B2B Marketing Lead: Content & Campaigns (Hybrid)

TST; Greater London; Hybride; GBP 50 000 - 80 000; Plein temps

Avantages offerts par ce poste

Performance bonus

Maternity/Paternity pay

Learning allowance

Employee assistance

Birthday day off

Life insurance

Wellbeing events

Résumé du poste

TST in London is seeking a Marketing Manager to turn strategy into a content engine across whitepapers, blogs, emails, social and events. You’ll own the calendar end to end, collaborating with leadership and coordinating a team to drive lead gen, nurture and brand growth.

You’ll manage flagship content, nurture programs in HubSpot, and ensure consistent, high-quality outputs while partnering with SEO, PR, and creative teams to maximise impact.

Qualifications

• 5+ years’ experience in a B2B marketing role.
• Track record delivering flagship content from concept to launch.
• Hands-on experience with HubSpot or similar marketing automation, plus a CMS.
• Excellent written and verbal communication with brand consistency.
• Strong stakeholder management and collaboration skills.
• Confidence analyzing campaign data and presenting to senior stakeholders.
• Ability to manage competing priorities and reactive requests.

Responsabilités

• Plan and own the content calendar across whitepapers, blogs, email, social and webinars.
• Lead flagship pieces from brief to launch, coordinating experts, creative team and PR.
• Plan campaign content aligned to marketing and commercial strategy.
• Champion quality and brand consistency across all outputs.
• Build and maintain nurture workflows in HubSpot.
• Monitor lead volume/quality and report on campaign performance.
• Keep website content on-brand and work with SEO agency on optimisation.
• Manage events programme from budgeting to post-event follow-up.
• Create collateral and insights for client opportunities.
• Line manage the Marketing Coordinator and oversee planning/delivery.
• Report monthly on campaign performance and keep CRM data clean.

Description du poste

TST in London is seeking a Marketing Manager to turn strategy into a content engine across whitepapers, blogs, emails, social and events. You’ll own the calendar end to end, collaborating with leadership and coordinating a team to drive lead gen, nurture and brand growth.

You’ll manage flagship content, nurture programs in HubSpot, and ensure consistent, high-quality outputs while partnering with SEO, PR, and creative teams to maximise impact.