Global Analytics Director — MMM & Attribution Leader

OMGEURUK Omnicom Media Group Europe; United Kingdom; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Omnicom Media Group Europe in the United Kingdom is seeking an analytics leader to own end-to-end measurement and optimization programs for major clients. You will drive MMM, attribution and econometric solutions across multi-market engagements.

You will mentor managers and analysts, collaborate with data, media and client teams, and shape strategic analytics roadmaps for automotive and other sectors. This is a senior leadership role requiring strong communication with C-suite and a track record

Qualifications

• Experience leading MMM and Attribution projects for multi-market programs.
• Technical experience with R-Studio or Python for time-series modelling.
• Managerial experience at senior analyst or manager level.
• Experience with Automotive industry.
• Strong statistical modelling background and knowledge of techniques.
• Excellent presentation and client communication skills.
• Proven project management of complex dependencies.
• Experience with multi-year budget planning and long-term outcomes.

Responsibilities

• Lead client engagement for Advanced Analytics solutions (MMM, Attribution) across markets.
• Demonstrate data planning, correlation analysis, test frameworks and hypotheses.
• Mentor a team of managers and analysts.
• Coordinate with agency and media partners to tell a cohesive story.
• Drive cross-team initiatives with data ops, reporting, and audience analytics.
• Ensure alignment across hubs and capabilities in the group.
• Stay ahead of changes in third-party cookies and vendor trends.
• Understand products and services across analytics functions within agencies.

Skills

Market Mix Modelling

Multi-touchpoint Attribution modelling

Custom econometrics modelling

A/B testing and impact evaluation

Key Driver analysis

Brand tracking

Project Management

Data collection and validation for多个数据

Mentoring and management of analytic人才

Automotive industry

R-Studio

Python

Tools

R-Studio

Python

Job description

Omnicom Media Group Europe in the United Kingdom is seeking an analytics leader to own end-to-end measurement and optimization programs for major clients. You will drive MMM, attribution and econometric solutions across multi-market engagements.

You will mentor managers and analysts, collaborate with data, media and client teams, and shape strategic analytics roadmaps for automotive and other sectors. This is a senior leadership role requiring strong communication with C-suite and a track record