Global Analytics Director — Media Performance

wppmedia; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental and vision coverage

Pension/retirement plans

Job summary

WPP Media in the United Kingdom is seeking an Analytics Director to join the Global Clients team, leading measurement strategy and client-facing analytics across major brands. You will harness data science methods to improve campaign effectiveness and provide clear insights to senior stakeholders.

You’ll manage cross-functional delivery, mentor analysts, and shape data solutions that scale across global client engagements, aligning with business goals and industry best practices.

Qualifications

• Degree in statistics, mathematics, economics, engineering, physical science or computer science.
• Experience in analytics, measurement, data science, or a related field.
• Knowledge of applying measurement to media campaigns using MMM, MTA, or brand studies.

Responsibilities

• Build and apply deep understanding of marketing objectives to support Account teams with measurement plans.
• Lead campaign reviews and insights to improve marketing effectiveness.
• Develop understanding of testing, targeting, and experiment design to optimise performance.

Skills

Statistical analysis

SQL

Python/R

Communication

Project management

Mentorship

Data science

MMM/MTA analytics

Education

Degree in a quantitative field

Tools

Jira

Trello

Google Cloud Platform

Job description

WPP Media in the United Kingdom is seeking an Analytics Director to join the Global Clients team, leading measurement strategy and client-facing analytics across major brands. You will harness data science methods to improve campaign effectiveness and provide clear insights to senior stakeholders.

You’ll manage cross-functional delivery, mentor analysts, and shape data solutions that scale across global client engagements, aligning with business goals and industry best practices.