Analytics Associate Director: Media Analytics & Strategy

Wpp; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Training & development

Google Cloud Platform access

Job summary

WPP Media is seeking an Analytics Associate Director to join the Data, Tech, and Analytics team. You will drive measurement and analytics for global clients, including engagement with senior client stakeholders and data engineering teams.

The role focuses on MMM, MTA, and brand studies, delivering impactful insights and leading analytics initiatives. You will work with leading advertisers, including JLR, leveraging Google Cloud Platform tools and a cross-functional team to deliver data-driven

Qualifications

• Degree in a quantitative field with strong numerical/analytical skills.
• Experience in analytics, measurement or data science.
• Strong ability to translate data into actionable business insights.

Responsibilities

• Lead strategic analytics to align with marketing objectives and account teams.
• Create clear campaign reviews and insights to improve marketing effectiveness.
• Develop measurement frameworks and run experiments to optimise campaigns.

Skills

Analytics

Data modeling

SQL

Python

R

Stakeholder mgmt

Education

Bachelor's degree in a quantitative field

Tools

Google Cloud Platform

Jira

Excel

Job description

WPP Media is seeking an Analytics Associate Director to join the Data, Tech, and Analytics team. You will drive measurement and analytics for global clients, including engagement with senior client stakeholders and data engineering teams.

The role focuses on MMM, MTA, and brand studies, delivering impactful insights and leading analytics initiatives. You will work with leading advertisers, including JLR, leveraging Google Cloud Platform tools and a cross-functional team to deliver data-driven