Analytics Director

Wpp; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Retirement plans

Vision & Dental

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media seeks a Director, Global Analytics to lead campaign reporting across Global Solutions. You will drive dashboards, data flows, taxonomy and measurement tools, turning performance data into strategic narratives for senior stakeholders.

You’ll collaborate with planning, analytics and local markets to define standards, ensure accuracy and provide actionable insights for future investment decisions.

Qualifications

• Strong reporting and insights leadership with dashboards and data flows.
• Experience presenting to senior stakeholders and guiding measurement strategy.
• Client-facing with ability to translate data into actionable insights.

Responsibilities

• Lead the global campaign reporting workstream and dashboards.
• Define outputs with insights, recommendations and next steps.
• Collaborate with planning, analytics, and local markets.
• Present findings to senior stakeholders.

Skills

Campaign reporting

Data storytelling

Dashboard development

Client-facing

Leadership

Tools

Rubik

Analytics platforms

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP isthecreative transformation company. We use the power of creativity to build better futures for our people,planet,clientsand communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth thatbenefitsall stakeholders — better for people,planet, andbusiness— by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Director, Global Analytics is a senior, client-facing role responsible for leading the campaign reporting agenda across Global Solutions. This individual will ensure reporting outputs areaccurate, consistent, strategicallyusefuland clearly connected to planning,optimisationand future investment decisions. The role will collaborate closely with global planning leads, local market teams, clientstakeholdersand technology teams to turn campaign performance data into clear, actionable insight and compelling strategic narratives.

The role requires a strong reporting and insights leader with technical confidence across dashboards, data flows, taxonomy, metricdefinitionsand measurement tools. They do not need to be the deepest technical specialist, but they must be able to interrogate outputs,identifyissues, explain limitations and work effectively with technical and analytics teams. The successful candidate will be highly client-facing, confident presenting to senior stakeholders, and able to constructively challenge and advise the client on reporting interpretation, measurementtoolsand wider measurement strategy.

While planners and analysts will remain responsible for much of the day-to-day report drafting and analysis, this person will lead the reporting agenda end-to-end: defining the standards, shaping the narrative, reviewing outputs, challenging interpretation and ensuring the final work is accurate, insightful, ready to feed future planning cycles and ultimatelyclient-ready.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people.It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client Experiences byCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Campaign Reporting & Insight:

• Lead the global campaign reporting workstream, setting the standard for dashboards, recurring reports, post-campaignanalysisand senior client readouts.
• Define and guide the development of reporting outputs that move beyond descriptive performance updates to provide clear insight, implications, recommendations and next steps.
• Ensure complex and multi-source campaign data is translated into compelling analytical storytelling for senior client and internal stakeholders.
• Work in lockstep with planning teams to ensure reporting is designed around the decisions that need to be made before, during and after campaign delivery.
• Guide teams to identify trends, patterns, performance drivers and opportunities within campaign data to inform future planning cycles and optimisation recommendations.
• Present findings and recommendations to senior client and internal stakeholders in a clear, concise and commercially relevant way.

Measurement Strategy & Client Advisory:

• Act as a senior client-facing lead for reporting and measurement interpretation, confidently explaining methodology, assumptions, limitations and recommended actions.
• Partner with clients, planning teams and analytics specialists to define campaign learning agendas, KPI frameworks, reporting requirements and measurement priorities.
• Constructively challenge client and internal stakeholders on reporting interpretation, measurement expectations and the role of different tools in answering business questions.
• Stay close to industry trends and best practice in campaign measurement, reporting automation, data visualisation and insight storytelling.
• Ensure reporting and measurement outputs are connected to planning hypotheses, optimisation opportunities and wider business
• Work closely with global planning teams to integrate reporting learnings and data-driven insights into campaign strategy and execution.
• Partner with local market teams to understand reporting needs, improve consistency and provide tailored support where
• Collaborate with technology,analyticsand data governance teams to improve dashboard usability, data reliability, taxonomydisciplineand reporting automation.
• Develop and deliver guidance, coaching and training to improve data literacy, insight writing, analyticalstorytellingand client-ready recommendations across the team.
• Act as a subject matter expert on campaign reporting, insight development and measurement interpretation, providing guidance and support to colleagues.

Technology, Data & Reporting Infrastructure:

• Shape the development and adoption of reporting outputs in Rubik and other measurement platforms, ensuring tools are usable, strategicallyrelevantand capable of supporting high-quality insight.
• Bring technical confidence to discussions around data sources, data quality, taxonomy, metric definitions, dashboard logic and measurement
• Work with technical specialists to troubleshoot reporting issues, improve data reliability and ensure the team can explain how key numbers are produced and what decisions they can credibly support.
• Support the development of reporting documentation, process guidance and standards that improve consistency across markets and workstreams.
• Partner with data governance and tooling teams on reporting requirements, while maintaining clear responsibility for the strategic usefulness, interpretation and adoption of reporting outputs.

Life at WPP Media & Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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