Global Analytics Lead — Brand Media & Insight

DATAHEAD; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

DATAHEAD in London is seeking a senior Analytics leader to own weekly and post-campaign reporting for global brand media. You will ensure data accuracy, interpret model outputs, and turn insights into confident recommendations for planners and senior stakeholders.

The role combines hands-on reporting with strategic influence, partnering with planning and strategy teams to embed analytics into daily decision-making and to accelerate investment decisions. Hybrid work with two in-office days.

Qualifications

• Senior analytics experience within a media agency, consultancy, or complex marketing environment.
• Strong understanding of campaign measurement and brand performance.
• Hands-on with dashboards and reporting tools.
• Able to translate outputs from models into actionable insights and recommendations.
• Experience working on global or multi-market accounts.

Responsibilities

• Own weekly and post-campaign reporting across global brand media activity.
• Ensure campaign data is accurate, consistent, and representative of true performance.
• Interpret outputs from in-house modelling and planning tools, translating them into practical media and investment recommendations.
• Identify trends, patterns, and opportunities across markets to inform future strategy.
• Lead the adoption of analytics platforms and automation tools; build dashboards to reduce reporting churn and speed up decision-making.

Skills

Senior analytics experience

Campaign measurement

Dashboard reporting

Data quality

ROI frameworks

Global/multi-market exposure

Tools

Looker

Reporting tools

Job description

DATAHEAD in London is seeking a senior Analytics leader to own weekly and post-campaign reporting for global brand media. You will ensure data accuracy, interpret model outputs, and turn insights into confident recommendations for planners and senior stakeholders.

The role combines hands-on reporting with strategic influence, partnering with planning and strategy teams to embed analytics into daily decision-making and to accelerate investment decisions. Hybrid work with two in-office days.