General Sales Manager

Sinclair Group; Penparcau; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Company car

30 days annual leave

Pension scheme

Discount on parts and labour

Incentives and career development

Training and development

Staff car scheme

Cycle to Work Scheme

Employee Assistance Programme

Job summary

Sinclair Group's Land Rover & Hyundai Aberystwyth is seeking an experienced General Sales Manager to lead the sales department across dual franchise operations, driving performance, profitability and customer satisfaction while developing a high-performing team.

You will manage new and used vehicle sales, finance and insurance performance, CRM processes and pricing, ensuring FCA compliance and a customer-focused culture with strong leadership.

Qualifications

• Commercial experience delivering profitable results
• Ability to motivate and develop teams
• Understanding of vehicle stock management and deal structuring
• Strong organisation and discipline in processes
• Excellent communication and customer relationships
• Premium brand or JLR experience is advantageous

Responsibilities

• Lead and develop the sales team to meet targets
• Drive new and used vehicle sales, finance and value-added products
• Maximise enquiry conversion with CRM and sales processes
• Oversee valuations, part exchanges, pricing and deal profitability
• Manage used vehicle stock with stock turn and aging control
• Deliver exceptional customer satisfaction and resolve escalated concerns
• Ensure FCA, Consumer Duty, GDPR and Sinclair standards compliance
• Analyse performance data and drive continuous improvement

Skills

Strong commercial awareness

Excellent leadership skills

Used vehicle stock management

Deal structuring

Organisational skills

Communication and customer relations

Premium brand or JLR experience

Job description

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Reference: OCT20262608

Expiry date: 17:30, Tue, 3rd Nov 2026

Location: Aberystwyth

Benefits: 22 days holiday plus bank holidays, pension scheme, car benefit scheme, discount on parts and labour, incentives, training and career development opportunities

General Sales Manager - Land Rover Hyundai Aberystwyth

Hours: Full Time including every other weekend with a day off in the week

Salary: Basic Salary + Performance related bonus with an OTE of £70,000 + Company Car

The Opportunity

Land Rover & Hyundai Aberystwyth, part of the family-owned Sinclair Group, is seeking an experienced and commercially driven General Sales Manager to lead our Sales Department.

This is an exciting opportunity for a proven automotive sales leader to take ownership of a dual franchise operation, driving sales performance, profitability and customer satisfaction while leading and developing a high-performing team.

Working closely with the Head of Business and wider leadership team, you will be responsible for delivering exceptional results across new and used vehicle sales, finance and insurance performance, customer experience and manufacturer standards.

Key Responsibilities

• Lead, coach and develop the sales team to achieve sales and profitability targets.
• Drive performance across new and used vehicle sales, finance, insurance and value-added products.
• Maximise enquiry conversion through effective CRM management and sales process control.
• Maintain strong oversight of vehicle valuations, part exchanges, pricing and deal profitability.
• Manage used vehicle stock, ensuring effective stock turn, preparation and ageing control.
• Deliver exceptional customer satisfaction and effectively resolve escalated customer concerns.
• Ensure compliance with FCA, Consumer Duty, GDPR, manufacturer and Sinclair Group standards.
• Analyse performance data, identify opportunities and implement actions to drive continuous improvement.

What We're Looking For

• Strong commercial awareness with a track record of delivering profitable results.
• Excellent leadership skills with the ability to motivate, coach and develop teams.
• A thorough understanding of used vehicle stock management, vehicle valuations and deal structuring.
• Strong organisational skills, attention to detail and a disciplined approach to process management.
• Excellent communication and customer relationship skills.
• Previous premium brand or JLR experience would be advantageous.

We're looking for a hands-on leader who understands the numbers, takes ownership of performance and creates a positive, accountable and customer-focused culture.

What We Offer

• Competitive salary with performance-related bonus structure.
• Company vehicle.
• 30 days annual leave including bank holidays, increasing with service.
• Manufacturer and in-house training and development.
• Contributory pension scheme.
• Staff discounts on vehicle servicing and parts, plus a free MOT each year.
• Long service recognition awards.
• Life Assurance (Death in Service benefit)*.
• Staff Car Scheme*.
• Cycle to Work Scheme.
• Employee Assistance Programme with 24/7 support and Mental Health First Aiders.
• Support through the Sinclair Foundation for colleagues and their families during times of need.
• Career development opportunities across the Sinclair Group.

Join Sinclair Group and play a key role in leading Land Rover & Hyundai Aberystwyth to continued success while delivering outstanding customer experiences and commercial performance.