Sales Executive BYD

Sinclair Group; Bridgend; On-site; GBP 20,000 - 60,000; Full time

Benefits offered by this job

Uncapped earnings potential

30 days leave incl. bank holidays

Your birthday off

Contributory pension

Staff discounts on vehicles

Free Annual MOT

Cycle to Work

Employee assistance programme

Long service awards

Training & progression

Job summary

BYD Swansea, part of Sinclair Group, is seeking a Sales Executive to drive customer journeys from enquiry to handover for electric and hybrid vehicles. You will guide customers, present vehicles, arrange test drives and discuss finance options, building rewarding careers within a leading EV brand.

You’ll work with CRM to manage inquiries, promote additional products and deliver a first-class experience. Previous automotive sales is advantageous, with a UK driving licence essential.

Qualifications

• Customer-focused and approachable.
• Confident communicator with relationship-building skills.
• Target-driven with a strong work ethic.
• Organised and comfortable using IT systems.
• Eager to learn and develop product knowledge.
• Passionate about automotive tech and EVs.
• Must hold a full UK driving licence.

Responsibilities

• Manage customer enquiries in person and online.
• Understand customer needs and recommend vehicle solutions.
• Deliver engaging vehicle presentations and test drives.
• Follow up sales opportunities and convert leads into sales.
• Promote finance, insurance, and additional products.
• Build lasting customer relationships for repeat business and referrals.
• Maintain accurate customer records using CRM systems.
• Achieve individual and team sales objectives.
• Develop knowledge of BYD vehicle range and features.
• Deliver an outstanding customer experience at all stages.

Skills

Customer-focused

Excellent communication

Driven

Target-driven

Organised

IT systems

Product knowledge

Full UK driving licence

Tools

CRM systems

Job description

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Reference: OCT20263231

Expiry date: 17:30, Tue, 17th Nov 2026

Location: Swansea

Salary: Competitive

Benefits: Basic salary plus commission, Company Car Allowance, 22 days annual leave plus bank holidays, Discounted parts and servicing of family cars plus free MOT, Contributory Pension Scheme

Location: BYD Swansea, SA7 9FH
Salary: £20,000 Basic Salary with Uncapped OTE plus Car Allowance
Hours: 5 days per week. Showroom opening hours are Monday to Friday 8:30am-6:00pm, Saturday 8:30am-5:00pm and Sunday 11:00am-4:00pm. Late nights and weekends on a rota basis.

Drive the Future with BYD and Sinclair Group

Are you passionate about delivering exceptional customer experiences and excited by the future of electric vehicles?

This is your opportunity to join BYD Swansea, representing one of the most exciting and fastest-growing automotive brands in the world. As the UK's leading EV brand, BYD is transforming the automotive industry through cutting‑edge technology, innovative design and industry‑leading battery development.

As a Sales Executive, you'll help customers discover a new generation of electric and hybrid vehicles while building a rewarding career with Sinclair Group, one of Wales' most respected and successful motor retailers.

The Role

You’ll be the face of the BYD brand, guiding customers through every stage of their vehicle purchasing journey and delivering a first‑class experience from enquiry to handover.

Your responsibilities will include:

• Managing customer enquiries both in person and online
• Understanding customer needs and recommending the right vehicle solution
• Delivering engaging vehicle presentations and test drives
• Following up sales opportunities and converting leads into sales
• Promoting finance, insurance and additional products
• Building lasting customer relationships to encourage repeat business and referrals
• Maintaining accurate customer records using CRM systems
• Achieving individual and team sales objectives
• Developing expert knowledge of the innovative BYD vehicle range
• Delivering an outstanding customer experience at every stage of the journey

What We’re Looking For

We’re looking for someone who is:

• Customer‑focused, friendly and approachable
• Driven, enthusiastic and motivated to succeed
• A confident communicator who enjoys building relationships
• Target‑driven with a strong work ethic
• Organised and comfortable using IT systems
• Eager to learn and develop their product knowledge
• Passionate about the automotive industry and emerging technologies
• In possession of a full UK driving licence

Previous automotive sales experience would be advantageous, but we are equally interested in ambitious individuals with a proven track record in customer‑facing sales roles.

Why BYD?

There has never been a more exciting time to join BYD. As a global leader in new‑energy vehicles, BYD is at the forefront of the electric vehicle revolution, offering customers innovative products, advanced battery technology and a vision for a more sustainable future.

Why Sinclair Group?

As a family‑owned business with over 80 years of success, Sinclair Group offers more than just a job. We offer long‑term careers.

Benefits include:

• Uncapped earning potential
• 30 days annual leave including bank holidays, increasing with service
• Your birthday off
• Contributory pension scheme
• Staff discounts on vehicles, parts and servicing
• Free Annual MOT
• Cycle to Work Scheme
• Employee Assistance Programme
• Long Service Awards
• Ongoing manufacturer and in‑house training
• Genuine career progression opportunities across the Sinclair Group