General Sales Manager

JLR; Aberystwyth; Remote; GBP 65,000 - 85,000; Full time

Job summary

Land Rover Aberystwyth is seeking an experienced General Sales Manager to lead the Sales Department and drive strong commercial results while delivering an exceptional client experience.

The role requires taking full responsibility for performance, standards, and day-to-day control of the sales operation, guiding the team to achieve targets and maintain high FCA, GDPR, and consumer duty compliance.

Qualifications

• Excellent commercial judgement.
• Proven leadership and coaching ability.
• Strong operational and compliance standards.

Responsibilities

• Deliver new and used vehicle sales, profit and manufacturer targets.
• Lead, coach and develop the sales team, setting clear standards and accountability.
• Drive enquiry management, CRM discipline and conversion performance.
• Maintain strong control of vehicle valuations, part exchanges, discounting and deal profitability.
• Manage used vehicle stock, ageing, pricing and preparation.
• Ensure all commercial decisions and deal documentation are accurate, compliant and properly supported.
• Maximise finance, insurance, accessory and value-added product performance.
• Maintain high standards of client experience and resolve escalated concerns effectively.
• Ensure compliance with FCA, GDPR, Consumer Duty, manufacturer and Group requirements.
• Work closely with the Head of Business and wider Sinclair JLR leadership team.

Skills

Leadership

Commercial judgement

CRM discipline

Stock management

Deal construction

Communication skills

Coaching

Compliance standards

Client handling

Job description

General Sales Manager – Land Rover Aberystwyth

We are looking for an experienced and commercially focused General Sales Manager to lead the Sales Department at Land Rover Aberystwyth.

The successful candidate will take full responsibility for the performance, standards and day-to-day control of the sales operation, leading the team to deliver strong commercial results and an exceptional client experience.

Key Responsibilities

• Deliver new and used vehicle sales, profit and manufacturer targets.


• Lead, coach and develop the sales team, setting clear standards and accountability.


• Drive enquiry management, CRM discipline and conversion performance.


• Maintain strong control of vehicle valuations, part exchanges, discounting and deal profitability.


• Manage used vehicle stock, ageing, pricing and preparation.


• Ensure all commercial decisions and deal documentation are accurate, compliant and properly supported.


• Maximise finance, insurance, accessory and value-added product performance.


• Maintain high standards of client experience and resolve escalated concerns effectively.


• Ensure compliance with FCA, GDPR, Consumer Duty, manufacturer and Group requirements.


• Work closely with the Head of Business and wider Sinclair JLR leadership team.

Key Performance Measures

Performance will be measured across:

• New and used vehicle sales


• Enquiry conversion


• Department profit and retained margin


• Finance and value-added products


• Used stock turn and ageing


• Client satisfaction / NPS


• CRM standards


• Compliance and deal file quality


• Team performance

Candidate Profile

We are looking for someone with:

• Excellent commercial judgement.


• A good understanding of valuations, stock management and deal construction.


• Proven leadership and coaching ability.


• Strong operational and compliance standards.


• Excellent communication and client handling skills.


• A structured, organised and accountable management style.

Previous JLR or premium automotive experience would be advantageous.

The role requires a leader who knows their numbers, maintains strong control, makes sound commercial decisions and creates a high-performing, accountable sales culture.