General Sales Manager

theo; Elmbridge; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Company Car

No Weekends

Prestige dealership

Job summary

theo in Walton is seeking an experienced Sales Manager to lead a high-achieving automotive sales team in a fast-paced prestige dealership. You will drive performance, coaching, and profitability across the department.

You will manage enquiries, close deals, oversee finance product penetration, and ensure an engaging, professional customer experience while striving to hit monthly targets and volume goals.

Qualifications

• Proven track record in automotive sales.
• Strong leadership and coaching skills.
• Full UK Driving Licence.
• Confident in negotiating and closing deals.

Responsibilities

• Lead the sales team to achieve monthly targets and drive profitability.
• Coach Sales Executives on enquiry handling, appointments, test drives and closing techniques.
• Maximise opportunities across new and used vehicles and bundle finance/insurance upsell.
• Oversee deal structuring, negotiations, and finalisation of sales.
• Monitor leads, enquiries, appointments and conversion rates.

Skills

Leadership

Closing deals

Coaching/mentoring

Customer service

Job description

Are you an experienced automotive Sales Executive looking to take the next step into management? Or are you already working as a Sales Manager, Sales Controller, Transaction Manager or Business Manager and looking for your next challenge? Our client — a successful, fast-paced prestige main dealer in Walton — is looking for a driven, commercially minded Sales Manager to lead their sales team, maximise opportunities and drive strong results across the department. This role would suit someone with a proven background in automotive sales who understands how to convert enquiries, build rapport, close deals and get the best out of a sales team.

Salary: £40,000 - £45,000 OTE £64,000 - £72,000

Hours: Monday-Friday 9am-6pm, Saturdays 9am - 5pm, 1 in 2 Sundays 10am-4pm with a day off during the week

Why you'll love this role

• Company Car
• No Weekends!
• Join a respected prestige main dealership
• Lead, coach and motivate a successful sales team
• Strong earning potential with a £70,000 OTE
• Take ownership of sales performance and profitability
• Opportunity for an experienced Sales Executive to step into management
• Genuine influence over the performance and growth of the department

What you'll be doing

• Leading the sales team and driving performance against monthly targets
• Coaching Sales Executives on enquiry handling, appointments, test drives and closing techniques
• Maximising every sales opportunity across new and used vehicles
• Supporting the team with deal structuring, negotiations and closing sales
• Monitoring leads, enquiries, appointments and conversion rates
• Driving finance, insurance and additional product penetration
• Ensuring strong profit retention across every deal
• Managing individual and team KPIs and providing regular performance feedback
• Maintaining high levels of showroom activity and customer follow-up
• Monitoring stock, vehicle ageing and used car performance
• Ensuring every customer receives a professional, engaging and high-quality sales experience
• Working closely with senior management to achieve volume and profitability targets

What we're looking for

• Previous automotive Sales Manager, Sales Controller, Transaction Manager or Business Manager experience OR an experienced Sales Executive ready to step up
• Strong track record in automotive sales
• Confident closing deals and negotiating with customers
• Excellent understanding of the full vehicle sales process
• Strong knowledge of finance products and additional revenue opportunities
• Proven ability to achieve and exceed sales targets
• Natural leadership skills with the ability to motivate and develop others
• Commercially minded with a strong focus on profit and performance
• Excellent communication and customer service skills
• Full UK Driving Licence