General Manager – Bayston Meadows £65,000 per annum

Crystal Care Collection Limited; Shrewsbury; On-site; GBP 59,000 - 72,000; Full time

Job summary

Crystal Care Collection Limited seeks an experienced General Manager to lead a brand-new 66-bed luxury residential and dementia care home in Shrewsbury. You will oversee day-to-day operations, care quality, and the resident experience from opening onward, while building a capable team and strong community links.

Reporting across quality, people, occupancy, finance and operations, you will drive a culture of exceptional service and compliant performance as the home opens in 2027.

Qualifications

• Previous experience managing a residential or dementia care home.
• Strong knowledge of CQC requirements and regulatory standards.
• Experience leading and developing a large team.

Responsibilities

• Provide strong, visible leadership across the home.
• Establish the culture, standards and values from day one.
• Ensure high standards of care, safeguarding and resident experience.
• Recruit, develop and retain a strong team.
• Build relationships with residents, families and the community.
• Maintain compliance with CQC and relevant legislation.
• Oversee financial and operational performance.
• Drive occupancy through exceptional resident and family experience.

Skills

Leadership

CQC knowledge

People management

Communication

Job description

General Manager | Brand New 66-Bed Luxury Care Home | Residential & Dementia Care

Salary: Up to £65,000 per annum, dependent on experience | Location: Bayston Meadows, Oteley Road, Shrewsbury, SY2 6QQ
Opening: March 2027

We are looking for an experienced and passionate General Manager to lead a brand-new 66-bed luxury residential care home, providing high-quality residential and dementia care in a warm, welcoming and genuinely person-led environment.

This is an exciting opportunity for an ambitious care leader to join a brand-new build from the very beginning, taking ownership of the home as it opens and establishing an exceptional culture, team and resident experience from day one.

The Role:

As General Manager, you will have overall responsibility for the day-to-day leadership and performance of the home. You will be responsible for ensuring residents receive the highest standards of care and support, while creating an environment where colleagues feel valued, supported and proud to work.

You will lead across quality, people, occupancy, finance and operations, working closely with regional and central support teams to ensure the home performs exceptionally across every area.

Your responsibilities will include:

• Providing strong, visible and inspirational leadership across the home
• Establishing the culture, standards and values of the home from day one
• Ensuring consistently high standards of care, safeguarding and resident experience
• Recruiting, developing and retaining a strong and committed team
• Building positive relationships with residents, families and the wider community
• Maintaining full compliance with CQC requirements and relevant legislation
• Taking ownership of the home’s financial and operational performance
• Supporting and developing colleagues through effective training and leadership
• Building strong relationships with healthcare professionals and external partners
• Developing the home’s reputation within the local community
• Driving occupancy through an exceptional resident and family experience
• Monitoring performance and identifying opportunities for continuous improvement
• Creating a positive culture where residents are genuinely at the heart of everything we do

About You:

We are looking for a confident and experienced care leader who can combine strong operational leadership with genuine warmth and compassion.

You will ideally have:

• Previous experience managing a residential or dementia care home
• Strong knowledge of CQC requirements and regulatory standards
• Experience leading and developing a large team
• A strong understanding of care quality, safeguarding and risk management
• Commercial awareness and an understanding of occupancy and financial performance
• Excellent communication and relationship-building skills
• The ability to lead from the front while remaining approachable and visible
• A passion for delivering an exceptional experience for residents and their families
• The drive, resilience and ambition to make a real difference

The Opportunity:

Joining a brand-new home gives you the opportunity to build something from the ground up.

You will play a key role in recruiting your team, establishing the culture, setting expectations and creating a home that residents, families and colleagues are proud to be part of.

With a stunning new environment, a 66-bed capacity and a focus on high-quality residential and dementia care, this is an exciting opportunity for an experienced General Manager who wants to make their mark.

Salary: Up to £65,000 per annum, dependent on experience.

If you are an experienced care leader looking for your next challenge and want the opportunity to lead a brand-new luxury care home from day one, we would love to hear from you.

Join us and help create something exceptional from the very beginning.