General Manager

Marshall Motor Group; Cheltenham; Hybrid; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Company car

Private healthcare

25 days annual leave + bank holidays

Life assurance & pension

Discounts on car purchase & servicing

Exclusive perks

Job summary

Marshall Jaguar Land Rover Cheltenham, part of Marshall Motor Group, seeks an experienced General Manager to lead the store’s sales and aftersales and deliver strong profitability. You will drive a high-performing team, foster an exceptional customer culture and ensure operational excellence daily.

The role requires strategic thinking, stakeholder management, and a customer-focused mindset, with a track record of improving CSI scores and long-term loyalty.

Qualifications

• Experience leading a dealership or large service operation.
• Proven ability to drive profitability and performance.
• Strong people development and leadership skills.

Responsibilities

• Own store performance across Sales and Aftersales.
• Lead and develop management teams to hit financial and customer targets.
• Collaborate with Franchise Director to align with group goals and compliance.
• Drive local marketing, growth strategy and site development.

Skills

Leadership

Strategic planning

Stakeholder management

People development

Customer focus

Job description

About The Role

General Manager
Marshall Jaguar Land Rover Cheltenham

Competitive basic salary | Generous OTE Scheme + company car + private fuel + private healthcare; 25 days’ annual leave + bank holidays (increases with service); Life assurance & pension scheme; Discounts on car purchase, servicing & more; Access to exclusive shopping and lifestyle perks.
Full-time | 45 hours per week, Monday to Friday

Lead from the front with one of the UK’s most respected automotive groups.
At Marshall Jaguar Land Rover Cheltenham, we’re offering an exciting opportunity for an experienced and strategic General Manager to join our leadership team. You’ll play a pivotal role in the success of our store, ensuring high performance, driving profitability, and fostering an outstanding colleague and customer culture.

In this role:

• You’ll have full accountability for the performance of the store, overseeing both the Sales and Aftersales departments.
• You will lead, motivate, and develop your management teams, supporting them to meet and exceed financial, operational, and customer satisfaction targets.
• You will work closely with your Franchise Director, in ensuring that every part of the business is aligned with group objectives, manufacturer expectations, and industry compliance.
• You’ll also take the lead on local marketing, commercial growth strategy, and staff development across the site.

We're looking for:

• Someone with previous General Manager experience and a solid understanding of dealership operations.
• Someone commercially astute, who can drive business performance through effective planning, leadership, and people development.
• Someone with stakeholder management and the ability to lead and influence at all levels.
• Someone who has a customer focused mindset, with the drive to achieve high CSI scores and build long-term loyalty.
• Someone with good problem-solving skills and an analytical approach to data, forecasting and performance management.
• Most importantly, a role model who lives and breathes our values.

About us:

At Marshall Motor Group, we're proud to represent over 25 leading car, van, truck and motorbike brands across more than 130 stores in England. We're also part of the Constellation Automotive Group, home to some of the most well-known brands in the automotive industry, including webuyanycar, cinch and BCA. Our team is over 4,000 strong and receives excellent pay packages and fantastic benefits in an environment centred around integrity, respect and innovation.

We want to hear from people with a customer-centric, can-do attitude who are ready to drive their career – and our company – forward.

What will we offer you for your commitment to us?

• Performance rewards:Competitive bonus scheme, based on multiple achievable elements.
• Full tailored training:We will provide a selection of digital learning, some chosen by us to prepare you in the best possible way for your role, as well as some chosen by you for your continued development.
• Career development:Ongoing manufacturer training and development pathways across the Group.
• Financial security:Life insurance, contributory pension.
• Exclusive perks:Discounts and rewards via a dedicated employee platform.

At Marshall Motor Group, our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees. This includes promotion and training, and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief, or disability.