General Manager

Crumbl; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

An exciting opportunity awaits at a rapidly growing cookie franchise in Birmingham, where you can lead a dedicated team in delivering world-class gourmet cookies. As a General Manager, you'll be at the forefront of creating memorable customer experiences while fostering a fun and positive work environment. This role emphasizes leadership, integrity, and community engagement, making it perfect for someone who thrives in high-energy settings. Join a close-knit family that values both its crew and customers, and help build meaningful moments over the best box of cookies. If you're passionate about the food service industry and ready to make an impact, we want to hear from you!

Qualifications

• 2+ years of management experience in food service.
• Ability to work effectively under pressure in a fast-paced environment.

Responsibilities

• Hire, train, and motivate employees while managing daily store operations.
• Ensure high customer satisfaction through excellent hospitality.
• Develop strategies to increase store traffic and profitability.

Skills

Management Experience

Customer Service Skills

Communication Skills

Time Management

Problem Solving

Team Leadership

Education

Bachelor's Degree in Business or Hospitality Management

Tools

Microsoft Office

Job description

Description

JOB RESPONSIBILITIES (including but not limited to):

1. Hire, train, motivate employees with feedback and coaching
2. Conduct employee performance evaluations to assess growth and build career paths
3. Conduct bi-weekly inventory assessments of rotating ingredients
4. Order/purchase ingredients and supplies
5. Manage store efficiently each day to ensure cookies are always available for sale
6. Oversee quality control
7. Manage catering orders
8. Supervise production and forecast production needs
9. Maintain a clean and organized kitchen, meeting quality standards
10. Communicate with owners on day-to-day operations and maintain good relations with leadership
11. Build and manage employee schedules
12. Ensure consistent internal Slack communication
13. Monitor store activity to ensure proper provisioning and staffing
14. Track and report store performance metrics
15. Complete store administration and ensure compliance with policies and procedures
16. Stay updated with corporate posts and information on Crumbl's internal app
17. Develop strategies to increase store traffic and profitability
18. Demonstrate excellent communication, leadership, coaching, and interpersonal skills
19. Exhibit time management, planning, and organizational skills
20. Handle conflicts with customers and employees effectively
21. Maintain high character and performance standards
22. Create a fun and positive work environment
23. Acquire knowledge and skills for all positions and lead by example
24. Ensure high customer satisfaction through excellent hospitality

Requirements

• Bachelor's Degree highly preferred (preferably in business or hospitality management)
• At least 2 years of management experience in food service
• Provide three references, at least two from previous employers
• Open availability, including weekends, holidays, mornings, afternoons, and evenings
• Ability to work well under pressure in a fast-paced environment
• Knowledge of business operations (Labor, COGS, P&L, etc.)
• Proficiency in Microsoft Office
• Ability to obtain or possess ServSafe certification
• Compliance with food and facilities safety standards
• Background check required
• Superior customer service and hospitality skills
• Reliability, teachability, and proactivity
• Ability to work effectively with diverse personalities
• Friendly demeanor, strong work ethic, growth-oriented attitude
• Detail-oriented
• Effective multi-tasking and communication skills
• Passion for the food service industry
• Customer-focused mindset and relevant work experience
• Ability to lift 50 lbs and stand for entire shift
• 45-50 hours per week required

Company Information

GENERAL MANAGER

Crumbl Cookies in the Birmingham, AL area seeks a skilled and motivated General Manager for one of our four stores. Locations include Vestavia Hills, Mountain Brook, Greystone Hwy. 280, and Alabaster. Join us and serve in a community full of Crumbl fans!

We are the fastest growing cookie franchise, baking cookies from scratch served warm, with a focus on world-class gourmet cookies and excellent customer experiences. We prioritize our crew and customers, aiming to bring families and friends together over the best box of cookies and create meaningful moments.

We seek a leader with integrity who thrives in high-energy, fast-paced environments. As franchise owners, we value family, and we are closed every Sunday to spend time with our own. Our close-knit Crumbl family and community are central to our success. We support our stores and encourage excellence through leadership and community engagement.