General Manager

Marshall Motor Group; Bedford; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Company car

Private healthcare

Life assurance

Pension scheme

25 days’ annual leave + bank holidays

Discounts on car purchase, servicing

Exclusive shopping and lifestyle perks

Performance rewards

Job summary

Marshall Land Rover Bedford is seeking an experienced General Manager to lead the store, drive profitability, and develop a high-performing team.

You will oversee Sales and Aftersales, shape local marketing and growth, and ensure alignment with group objectives while delivering an outstanding customer and colleague culture.

Qualifications

• Previous General Manager experience in a dealership.

Responsibilities

• Oversee Sales and Aftersales departments and store performance.
• Lead, motivate, and develop management teams to meet targets.
• Align store activities with franchise director and group objectives.
• Drive local marketing and commercial growth strategies.

Job description

Competitive basic salary | Generous OTE Scheme + company car + private fuel + private healthcare; 25 days’ annual leave + bank holidays (increases with service); Life assurance & pension scheme; Discounts on car purchase, servicing & more; Access to exclusive shopping and lifestyle perks.

Full-time | 45 hours per week, Monday to Friday

Lead from the front with one of the UK’s most respected automotive groups.

At Marshall Land Rover Bedford, we’re offering an exciting opportunity for an experienced and strategic General Manager to join our leadership team. You’ll play a pivotal role in the success of our store, ensuring high performance, driving profitability, and fostering an outstanding colleague and customer culture.

In this role:

• You’ll have full accountability for the performance of the store, overseeing both the Sales and Aftersales departments.
• You will lead, motivate, and develop your management teams, supporting them to meet and exceed financial, operational, and customer satisfaction targets.
• You will work closely with your Franchise Director, in ensuring that every part of the business is aligned with group objectives, manufacturer expectations, and industry compliance.
• You’ll also take the lead on local marketing, commercial growth strategy, and staff development across the site.
• Someone with previous General Manager experience and a solid understanding of dealership operations.
• Someone commercially astute, who can drive business performance through effective planning, leadership, and people development.
• Someone with stakeholder management and the ability to lead and influence at all levels.
• Someone who has a customer focused mindset, with the drive to achieve high CSI scores and build long‑term loyalty.
• Someone with good problem‑solving skills and an analytical approach to data, forecasting and performance management.
• Most importantly, a role model who lives and breathes our values.

About us:

At Marshall Motor Group, we're proud to represent over 25 leading car, van, truck and motorbike brands across more than 130 stores in England. We're also part of the Constellation Automotive Group, home to some of the most well‑known brands in the automotive industry, including webuyanycar, cinch and BCA. Our team is over 4,000 strong and receives excellent pay packages and fantastic benefits in an environment centred around integrity, respect and innovation.

We want to hear from people with a customer‑centric, can‑do attitude who are ready to drive their career – and our company – forward.

What will we offer you for your commitment to us?

• Performance rewards: Competitive bonus scheme, based on multiple achievable elements.
• Full tailored training: We will provide a selection of digital learning, some chosen by us to prepare you in the best possible way for your role, as well as some chosen by you for your continued development.
• Career development: Ongoing manufacturer training and development pathways across the Group.
• Exclusive perks: Discounts and rewards via a dedicated employee platform.

At Marshall Motor Group, our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees. This includes promotion and training, and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief, or disability.