Gamification Designer (12 Month FTC)

Lloyds Bank plc; United Kingdom; Hybrid; GBP 41,000 - 45,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discount shopping

30 days holiday

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group is seeking a Gamification Designer for a 12-month fixed-term contract in the UK. The role blends interaction design with game mechanics to engage customers across our design system-based interfaces.

You’ll collaborate with multidisciplinary teams, prototype with Figma/Unity/Rive, and focus on accessible, inclusive experiences. Hybrid working with two days on-site, located in Dundee/Edinburgh, plus supportive flex policies.

Qualifications

• Minimum 2 years as a designer or developer.
• Human centred design approach required.
• Able to present designs to stakeholders and iterate on feedback.
• Experience with multidisciplinary teams (UX Writers, Service Designers, Visual Designers, Games Developers).
• Experience testing with users and using insights to improve experiences.
• Strong prototyping skills (Figma or Adobe XD).
• Experience creating interactive experiences with game engines (Unity) or animation tools (Rive).
• Knowledge of accessibility and inclusive design.

Responsibilities

• Design engaging interfaces, journeys and experiences from design system components.
• Prototype ideas with tools like Figma, Rive, Unity or Adobe XD.
• Balance business needs with user needs, validate with researchers.
• Collaborate with researchers, content designers, games developers and product owners.
• Explore game mechanics, progression, feedback loops and gamification to simplify complex topics.
• Document game concepts, mechanics and decisions for delivery by teams.
• Guide cross-platform design within technical constraints.

Skills

2+ years experience

Human Centred Design

Stakeholder presentation

multidisciplinary collaboration

User testing & iteration

Prototyping

Communication & problem-solving

Accessibility & inclusive design

Tools

Figma

Adobe XD

Unity

Rive

Job description

End Date: Wednesday 16 September 2026

Job Title

Gamification Designer – 12Month FTC

Salary

£40,824 - £45,360

Location

Dundee or Edinburgh, however, one day a week in the Dundee office is required.

Hours

Full Time

Working Pattern

Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

About the Role

We’re looking for someone who can work collaboratively as part of a multidisciplinary design team, with a willingness to learn from and collaborate with other Interaction Designers. You’ll be comfortable working with existing design systems, passionate about great user experiences and curious about how interactive experiences, game mechanics and behavioural design can be used to engage and motivate customers.

What You’ll Be Doing

• Design engaging user interfaces, journeys and interactive experiences using components from our central design system to create clear and accessible customer experiences.
• Bring your ideas to life through prototyping tools such as Figma, Rive, Unity or Adobe XD.
• Balance business requirements with user needs, working with our researchers to validate ideas and align with internal customers on individual user needs.
• Work closely with researchers, content designers, games developers and product owners throughout the design process.
• Explore how game mechanics, progression systems, feedback loops and gamification techniques can make complex topics easier to understand and more engaging.
• Document game mechanics, experience flows and design decisions so they can be clearly understood and delivered by multidisciplinary teams.
• Be adaptable to the technical constraints of different platforms yet still be able to give guidance on creating the best possible end user experience.
• Champion inclusive and accessible design for customers with a wide range of needs, abilities and levels of financial confidence.

What We’re Looking For

• Minimum 2 years work experience as a designer or developer.
• A demonstrable Human Centred Design approach.
• Willingness to present designs to stakeholders and adapt them based on feedback.
• Experience collaborating with multidisciplinary teams, including UX Writers, Service Designers, Visual Designers and Games Developers.
• Appetite for testing designs with users, using research and insight to iterate and improve experiences.
• Strong prototyping skills using tools such as Figma or Adobe XD.
• Experience designing or contributing to interactive experiences using game engines such as Unity or animation tools such as Rive.
• Knowledge of behavioural design principles and an understanding of how engagement, feedback and motivation can influence customer behaviour.
• Ability to clearly communicate and document game concepts, mechanics, progression systems and design decisions for multidisciplinary teams.
• Appreciation of accessibility and inclusive design.
• Strong communication, collaboration and problem-solving skills.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you. Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities.

With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

With 320 years under our belt, we're used to change, and today is no different. Join us and help drive this change, shaping the future of finance whilst working at pace to deliver for our customers.

Here, you'll do the best work of your career. Your impact will be amplified by our scale as you learn and develop, gaining skills for the future.