Gamification Designer (12 Month FTC)

Lloyds Banking Group; Dundee; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounted shopping

30 days holiday

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group in Dundee or Edinburgh is seeking a Gamification Designer on a 12 Month FTC to craft engaging interfaces and game-like experiences within our central design system.

You'll prototype with Figma, Unity and Rive, balance business needs with user needs, and collaborate with researchers, content designers and developers to deliver accessible, inclusive experiences across platforms.

Qualifications

• 2+ years of experience as a designer or developer.
• Human centred design approach.
• Willingness to present designs to stakeholders and adapt based on feedback.
• Experience collaborating with multidisciplinary teams (UX Writers, Service Designers, Visual Designers, Games Developers).
• Appetite for testing designs with users using research and insights to iterate.
• Strong prototyping skills with Figma or Adobe XD.
• Experience designing interactive experiences with Unity or animation with Rive.
• Knowledge of behavioural design principles and how engagement/motivation influence customer behaviour.
• Ability to clearly document game concepts, mechanics and design decisions for multidisciplinary teams.
• Commitment to accessibility and inclusive design.
• Strong communication, collaboration and problem-solving skills.

Responsibilities

• Design engaging interfaces, journeys and interactive experiences using our design system.
• Prototype ideas with tools like Figma, Rive, Unity or Adobe XD.
• Balance business needs with user needs; validate with researchers and align with internal customers.
• Collaborate with researchers, content designers, games developers and product owners.
• Explore gamification techniques to make complex topics engaging.
• Document game mechanics and design decisions for multidisciplinary teams.
• Guide on best practices for cross-platform experiences given technical constraints.
• Champion inclusive and accessible design.

Skills

2+ years design/development experience

Human centred design

Stakeholder presentation

Multidisciplinary collaboration

User testing with research

Prototyping with Figma

Prototyping with Adobe XD

Unity experience

Rive experience

Behavioural design knowledge

Documentation of concepts

Accessibility & inclusive design

Tools

Figma

Adobe XD

Unity

Rive

Job description

JOB TITLE: Gamification Designer - 12 Month FTC

LOCATION: Dundee or Edinburgh, however, one day a week in the Dundee office is required.

HOURS: Full Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

About the Role

We're looking for someone who can work collaboratively as part of a multidisciplinary design team, with a willingness to learn from and collaborate with other Interaction Designers.

You'll be comfortable working with existing design systems, passionate about great user experiences and curious about how interactive experiences, game mechanics and behavioural design can be used to engage and motivate customers.

What you'll be doing

Design engaging user interfaces, journeys and interactive experiences using components from our central design system to create clear and accessible customer experiences.

Bring your ideas to life through prototyping tools such as Figma, Rive, Unity or Adobe XD.

Balance business requirements with user needs, working with our researchers to validate ideas and align with internal customers on individual user needs. You'll know when to diplomatically push back, if necessary, to act on what's right for the customer.

Work closely with researchers, content designers, games developers and product owners throughout the design process.

Explore how game mechanics, progression systems, feedback loops and gamification techniques can make complex topics easier to understand and more engaging.

Document game mechanics, experience flows and design decisions so they can be clearly understood and delivered by multidisciplinary teams.

Be adaptable to the technical constraints of different platforms yet still be able to give guidance on creating the best possible end user experience.

Champion inclusive and accessible design for customers with a wide range of needs, abilities and levels of financial confidence.

We're transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We're growing, and we'd love you to be part of the journey.

What we're looking for?

• A minimum 2 years work experience as a designer or developer.


• A demonstrable Human Centred Design approach.


• A willingness to present designs to stakeholders and adapt them based on feedback.


• Experience collaborating with multidisciplinary teams, including UX Writers, Service Designers, Visual Designers and Games Developers.


• An appetite for testing designs with users, using research and insight to iterate and improve experiences.


• Strong prototyping skills using tools such as Figma or Adobe XD.


• Experience designing or contributing to interactive experiences using game engines such as Unity or animation tools such as Rive.


• Knowledge of behavioural design principles and an understanding of how engagement, feedback and motivation can influence customer behaviour.


• An ability to clearly communicate and document game concepts, mechanics, progression systems and design decisions for multidisciplinary teams.


• An appreciation of accessibility and inclusive design.


• Strong communication, collaboration and problem-solving skills.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop.

We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%


• An annual performance-related bonus


• Share schemes including free shares


• Benefits you can adapt to your lifestyle, such as discounted shopping


• 30 days' holiday, with bank holidays on top


• A range of wellbeing initiatives and generous parental leave policies