GA4 Performance Analyst — Government Data Insights

Morson Group; Manchester, Greater London; Hybrid; GBP 64,000 - 84,000; Full time

Job summary

Morson Group is partnering with a leading digital consultancy to scale a high-profile delivery team supporting a major Central Government department. We’re seeking a GA4 Performance Analyst to analyse digital journeys, user behaviour and service performance, turning data into clear insights that help improve government digital services.

You’ll analyse digital performance with GA4, identify trends and opportunities, build and maintain dashboards, and use SQL to extract data.

Qualifications

• Proven experience as a Performance Analyst / Digital Analyst.
• Strong hands-on GA4 / Google Analytics experience.
• Strong SQL skills.
• Experience in UK Central Government / public sector environments (essential).
• Experience with GDS standards and Agile delivery teams.
• Strong analytical and stakeholder management skills.
• Able to communicate complex data clearly to non-technical audiences.

Responsibilities

• Analyse digital performance, web traffic and user journeys using GA4.
• Identify trends, behaviours and opportunities to improve digital services.
• Build and maintain performance reporting and dashboards.
• Use SQL to query, manipulate and extract data.
• Translate complex datasets into clear, actionable insights for non-technical stakeholders.
• Work collaboratively within Agile delivery teams and in line with GDS standards.
• Communicate findings to stakeholders across technical, product and delivery teams.

Skills

GA4

SQL

Digital analytics

Agile

Stakeholder management

Job description

Morson Group is partnering with a leading digital consultancy to scale a high-profile delivery team supporting a major Central Government department. We’re seeking a GA4 Performance Analyst to analyse digital journeys, user behaviour and service performance, turning data into clear insights that help improve government digital services.

You’ll analyse digital performance with GA4, identify trends and opportunities, build and maintain dashboards, and use SQL to extract data.