GA4 Performance Analyst: Public Sector Digital Insights

Morson Edge; Manchester; Hybrid; GBP 64,000 - 84,000; Full time

Job summary

Morson Edge is seeking a GA4 Performance Analyst to join a high-profile delivery team supporting a major Central Government department. You will analyse digital journeys, user behaviour and service performance, turning data into insights that drive improvements in government digital services.

The role requires strong GA4 and SQL skills, experience in UK public sector environments, and collaboration within Agile teams following GDS standards.

Qualifications

• Proven experience as a Performance Analyst/Digital Analyst.
• Strong hands-on experience with Google Analytics/GA4.
• Strong SQL skills.
• Experience working within UK Central Government/public sector environments - essential.
• Experience working to GDS standards and within Agile delivery teams.

Responsibilities

• Analyse digital performance, web traffic and user journeys using GA4.
• Identify trends, behaviours and opportunities to improve digital services.
• Build and maintain performance reporting and dashboards.
• Use SQL to query, manipulate and extract data to support analysis.
• Translate complex datasets into clear, actionable insights for non-technical stakeholders.
• Work collaboratively within Agile delivery teams and in line with GDS standards.
• Communicate findings to stakeholders across technical, product and delivery teams.

Skills

GA4

SQL

Stakeholder management

Agile

Tools

GA4

SQL

Job description

Morson Edge is seeking a GA4 Performance Analyst to join a high-profile delivery team supporting a major Central Government department. You will analyse digital journeys, user behaviour and service performance, turning data into insights that drive improvements in government digital services.

The role requires strong GA4 and SQL skills, experience in UK public sector environments, and collaboration within Agile teams following GDS standards.