Freelance Planning Account Director for B2B Tech

Propel; Greater London; Hybrid; GBP 148,000 - 221,000; Part time

Job summary

Propel is seeking a freelance Planning Account Director to lead client relationships and media planning for a B2B technology account. The role combines confident client leadership with strong media planning, guiding work from brief through activation and reporting.

Ideally hybrid working 3–4 days per week, but flexible. You’ll own the day-to-day relationship and coach the team to translate objectives into insight-led recommendations and strong future plans.

Qualifications

• 5+ years in media account management or integrated media

Responsibilities

• Lead client relationships, manage priorities, expectations and stakeholders.
• Translate business objectives into clear, insight-led media recommendations.
• Coordinate planning, activation and analytics teams across integrated campaigns.
• Ensure audience, channel, budget and measurement decisions answer the brief.
• Oversee handover into activation and maintain quality throughout delivery.
• Manage timelines, scope, budgets and resources.
• Coach the team and turn campaign learnings into stronger future plans.

Skills

Media planning

Client leadership

Stakeholder management

Campaign end-to-end delivery

Budget management

Communication

Team leadership

B2B experience

International account experience

Job description

Propel is seeking a freelance Planning Account Director to lead client relationships and media planning for a B2B technology account. The role combines confident client leadership with strong media planning, guiding work from brief through activation and reporting.

Ideally hybrid working 3–4 days per week, but flexible. You’ll own the day-to-day relationship and coach the team to translate objectives into insight-led recommendations and strong future plans.