Planning Account Director B2B Contract

Propel; Greater London; Hybrid; GBP 148,000 - 221,000; Part time

Job summary

Propel is seeking a freelance Planning Account Director to lead client relationships and media planning for a B2B technology account. The role combines confident client leadership with strong media planning, guiding work from brief through activation and reporting.

Ideally hybrid working 3–4 days per week, but flexible. You’ll own the day-to-day relationship and coach the team to translate objectives into insight-led recommendations and strong future plans.

Qualifications

• 5+ years in media account management or integrated media

Responsibilities

• Lead client relationships, manage priorities, expectations and stakeholders.
• Translate business objectives into clear, insight-led media recommendations.
• Coordinate planning, activation and analytics teams across integrated campaigns.
• Ensure audience, channel, budget and measurement decisions answer the brief.
• Oversee handover into activation and maintain quality throughout delivery.
• Manage timelines, scope, budgets and resources.
• Coach the team and turn campaign learnings into stronger future plans.

Skills

Media planning

Client leadership

Stakeholder management

Campaign end-to-end delivery

Budget management

Communication

Team leadership

B2B experience

International account experience

Job description

Planning Account Director — B2B - Contract

Ideally hybrid working 3–4 days per week, but flexible depending on the candidate.

We’re looking for a freelance Planning Account Director to lead account management and media planning for a B2B technology account. You’ll combine confident client leadership with strong media planning skills, owning the day-to‑time relationship and guiding work from brief through to activation and reporting.

Responsibilities:

• - Lead client relationships, managing priorities, expectations and stakeholders.
• - Translate business objectives into clear, insight-led media recommendations.
• - Coordinate planning, activation and analytics teams across integrated campaigns.
• - Ensure audience, channel, budget and measurement decisions answer the brief.
• - Oversee the handover into activation and maintain quality throughout delivery.
• - Manage timelines, scope, budgets and resources.
• - Coach the team and turn campaign learnings into stronger future plans.

Skills Needed:

• - At least 5 years’ experience in media account management, communications planning or an integrated media role.
• - Strong client leadership and stakeholder management skills.
• - A solid understanding of media planning and confidence reviewing recommendations.
• - Experience delivering campaigns from brief through to activation and reporting.- Commercial awareness and experience managing budgets, scope and resources.
• - Excellent communication, presentation and team leadership skills.
• - B2B and international account experience would be an advantage.