Freelance Account Director

JR United Kingdom; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A dynamic TikTok agency is seeking a freelance Account Director to drive TikTok and paid social campaigns for key clients. You will own strategic delivery, foster client relationships, and oversee campaign execution while leading creative interactions and optimizing campaign performance. Ideal for senior freelancers with proven experience in agency settings and deep TikTok knowledge.

Qualifications

• Senior level experience in an agency setting.
• Hands on expertise with TikTok Ads Manager.
• Knowledge of TikTok Shop and performance-focused creative.

Responsibilities

• Own strategic delivery across TikTok campaigns including media planning and optimisation.
• Build strong client relationships as the go-to partner for TikTok.
• Lead TikTok Shop strategy and oversee campaign execution.

Skills

Strategic delivery

Client leadership

Campaign management

Performance focused creative

Tools

TikTok Ads Manager

Job description

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We're a TikTok agency that gets brands cut through on TikTok. We’ve grown our own clients and communities to over 1 million followers and have hit 600 million video views in the last 12 months. We use these learnings to help brands reach new audiences, grow their TikTok following and engagement and produce thumb-stoppingly good content that gets cut through on TikTok.

The brief:

We’re on the lookout for a freelance Account Director to lead on TikTok and paid social campaigns. You’ll be the strategic lead across key clients, with a focus on paid social, influencer strategy, TikTok Shop, and performanceled content. This role is perfect for a senior freelancer who’s comfortable leading from the front and delivering end to end campaign success.

What you’ll be doing:

• Own strategic delivery across TikTok campaigns, including media planning, buying, and optimisation.
• Build strong, trusted client relationships and act as their go to partner for all things TikTok.
• Lead TikTok Shop strategy, from shoppable content to influencer integration and live activations.
• Oversee campaign execution across paid, organic, affiliate, and live content.
• Guide clients on TikTok Shop best practice: optimising storefronts, boosting shoppable content, leveraging platform tools.
• Act as senior client contact and escalation point, ensuring high standards and strategic clarity.
• Lead creative briefing, collaborating with in house and freelance TikTok creators and influencers.
• Develop budget plans and proposals for new and existing clients.

What we’re looking for:

• Senior level experience in an agency setting, with a track record of managing complex accounts.
• Hands on expertise with TikTok Ads Manager.
• Deep knowledge of TikTok Shop, from affiliate programs to live streaming and storefront optimisation.
• Strong client leadership skills, confident in calls, reporting, and strategy presentations.
• A sharp eye for performance focused creative and an understanding of what converts on TikTok.
• Experience managing paid campaigns across different verticals and media spends.
• Comfortable jumping into fast paced environments, adapting quickly, and delivering high quality work.