Freelance Account Director

JR United Kingdom; Watford; Remote; GBP 40,000 - 70,000; Part time

Job summary

A leading TikTok agency is seeking a Freelance Account Director to guide strategic client relationships and oversee TikTok campaigns. This role focuses on leveraging paid social and influencer strategies while ensuring high standards in campaign execution. Ideal for a senior freelancer with deep knowledge of TikTok and a track record in agency settings.

Qualifications

• Senior-level experience in an agency setting.
• Hands-on expertise with TikTok Ads Manager.
• Experience managing paid campaigns.

Responsibilities

• Own strategic delivery across TikTok campaigns.
• Lead TikTok Shop strategy and oversee campaign execution.
• Develop budget plans and proposals for clients.

Skills

Client leadership

Performance-focused creative

Campaign management

Adaptability

Tools

TikTok Ads Manager

Job description

Role: Freelance Account Director

Location: Remote (UK-based)

Contract: Freelance

About us:

We're a TikTok agency that gets brands cut through on TikTok. We’ve grown our own clients and communities to over 1 million followers and have hit 600 million video views in the last 12 months. We use these learnings to help brands reach new audiences, grow their TikTok following and engagement, and produce thumb-stoppingly good content that gets cut through on TikTok.

The brief:

We’re on the lookout for a freelance Account Director to lead on TikTok and paid social campaigns. You’ll be the strategic lead across key clients, focusing on paid social, influencer strategy, TikTok Shop, and performance-led content. This role is ideal for a senior freelancer comfortable leading campaigns and delivering end-to-end success.

What you’ll be doing:

• Own strategic delivery across TikTok campaigns, including media planning, buying, and optimisation.
• Build strong, trusted client relationships and act as their go-to partner for all things TikTok.
• Lead TikTok Shop strategy, from shoppable content to influencer integration and live activations.
• Oversee campaign execution across paid, organic, affiliate, and live content.
• Guide clients on TikTok Shop best practices: optimising storefronts, boosting shoppable content, leveraging platform tools.
• Act as senior client contact and escalation point, ensuring high standards and strategic clarity.
• Lead creative briefing, collaborating with in-house and freelance TikTok creators and influencers.
• Develop budget plans and proposals for new and existing clients.

What we’re looking for:

• Senior-level experience in an agency setting, with a track record of managing complex accounts.
• Hands-on expertise with TikTok Ads Manager.
• Deep knowledge of TikTok Shop, from affiliate programs to live streaming and storefront optimisation.
• Strong client leadership skills, confident in calls, reporting, and strategy presentations.
• A sharp eye for performance-focused creative and an understanding of what converts on TikTok.
• Experience managing paid campaigns across different verticals and media spends.
• Comfortable jumping into fast-paced environments, adapting quickly, and delivering high-quality work.