Freelance Account Director

JR United Kingdom; Newcastle upon Tyne; Remote; GBP 40,000 - 70,000; Full time

Job summary

A leading TikTok agency seeks a Freelance Account Director to lead impactful campaigns and drive client success on TikTok. In this remote role, you'll strategize and oversee campaign execution, ensuring client objectives are met. Ideal candidates will have senior agency experience and a deep understanding of TikTok's advertising landscape.

Qualifications

• Senior agency experience managing complex accounts.
• Expertise with TikTok Ads Manager.
• Deep knowledge of TikTok Shop and its functions.

Responsibilities

• Own strategic delivery across TikTok campaigns.
• Build strong client relationships and act as a go-to partner.
• Lead TikTok Shop strategy and oversee campaign execution.

Skills

Client leadership

Media planning

TikTok advertising

Performance-focused creative

Job description

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Freelance Account Director, Newcastle-upon-Tyne, Tyne and Wear

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Client:

Nonsensical | The TikTok Agency

Location:

Newcastle-upon-Tyne, Tyne and Wear, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Role: Freelance Account Director

Location: Remote (UK-based)

Contract: Freelance

About us:

We're a TikTok agency that gets brands cut through on TikTok. We’ve grown our own clients and communities to over 1 million followers and have hit 600 million video views in the last 12 months. We use these learnings to help brands reach new audiences, grow their TikTok following and engagement, and produce thumb-stopping content that gets cut through on TikTok.

The brief:

We’re looking for a freelance Account Director to lead TikTok and paid social campaigns. You’ll be the strategic lead across key clients, focusing on paid social, influencer strategy, TikTok Shop, and performance-led content. This role suits a senior freelancer comfortable leading and delivering end-to-end campaign success.

What you’ll be doing:

• Own strategic delivery across TikTok campaigns, including media planning, buying, and optimisation.
• Build strong client relationships and act as their go-to partner for TikTok.
• Lead TikTok Shop strategy, including shoppable content, influencer integration, and live activations.
• Oversee campaign execution across paid, organic, affiliate, and live content.
• Guide clients on TikTok Shop best practices: storefront optimisation, boosting shoppable content, leveraging platform tools.
• Act as senior client contact and escalation point, ensuring high standards and strategic clarity.
• Lead creative briefing, collaborating with TikTok creators and influencers.
• Develop budget plans and proposals for clients.

What we’re looking for:

• Senior agency experience managing complex accounts.
• Expertise with TikTok Ads Manager.
• Deep knowledge of TikTok Shop, including affiliate programs, live streaming, and storefront optimisation.
• Strong client leadership, confident in calls, reporting, and presentations.
• Performance-focused creative sense and understanding of what converts on TikTok.
• Experience managing paid campaigns across various verticals and media spends.
• Ability to adapt quickly in fast-paced environments and deliver quality work.