Freelance Account Director

JR United Kingdom; Preston; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading TikTok agency is seeking a Freelance Account Director to spearhead their TikTok and paid social campaigns. In this role, you will be responsible for strategic delivery, client relationships, and overseeing campaign execution. Ideal candidates will have senior agency experience, a hands-on approach with TikTok Ads Manager, and strong leadership skills to drive campaign success.

Qualifications

• Senior level experience in an agency setting with complex account management.
• Hands-on expertise with TikTok Ads Manager and TikTok Shop.
• Experience in managing paid campaigns and strong leadership skills.

Responsibilities

• Lead strategic delivery across TikTok campaigns and manage client relationships.
• Oversee campaign execution and advise clients on best practices.
• Develop budget plans and proposals for new and existing clients.

Skills

Client Leadership

TikTok Advertising

Campaign Management

Media Planning

Performance Analysis

Tools

TikTok Ads Manager

Job description

Social network you want to login/join with:

Freelance Account Director, Preston, Lancashire

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Client:

Nonsensical | The TikTok Agency

Location:

Preston, Lancashire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Role: Freelance Account Director

Location: Remote (UK-based)

Contract: Freelance

About us:

We're a TikTok agency that gets brands cut through on TikTok. We’ve grown our own clients and communities to over 1 million followers and have hit 600 million video views in the last 12 months. We use these learnings to help brands reach new audiences, grow their TikTok following and engagement, and produce thumb-stoppingly good content that gets cut through on TikTok.

The brief:

We’re on the lookout for a freelance Account Director to lead on TikTok and paid social campaigns. You’ll be the strategic lead across key clients, focusing on paid social, influencer strategy, TikTok Shop, and performance-led content. This role is ideal for a senior freelancer comfortable leading from the front and delivering end-to-end campaign success.

What you’ll be doing:

• Own strategic delivery across TikTok campaigns, including media planning, buying, and optimisation.
• Build strong, trusted client relationships and act as their go-to partner for all things TikTok.
• Lead TikTok Shop strategy, from shoppable content to influencer integration and live activations.
• Oversee campaign execution across paid, organic, affiliate, and live content.
• Guide clients on TikTok Shop best practices: optimising storefronts, boosting shoppable content, leveraging platform tools.
• Act as senior client contact and escalation point, ensuring high standards and strategic clarity.
• Lead creative briefing, collaborating with in-house and freelance TikTok creators and influencers.
• Develop budget plans and proposals for new and existing clients.

What we’re looking for:

• Senior level experience in an agency setting, with a track record of managing complex accounts.
• Hands-on expertise with TikTok Ads Manager.
• Deep knowledge of TikTok Shop, from affiliate programs to live streaming and storefront optimisation.
• Strong client leadership skills, confident in calls, reporting, and strategy presentations.
• A sharp eye for performance-focused creative and an understanding of what converts on TikTok.
• Experience managing paid campaigns across different verticals and media spends.
• Comfortable jumping into fast-paced environments, adapting quickly, and delivering high-quality work.