France Strategic Alliances Lead for ERP & eCommerce

Socotra, Inc.; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

Avalara is seeking a Strategic Alliance Manager to drive partnerships across France, focusing on ERP and eCommerce ecosystems. This remote UK-based role requires building relationships with system integrators and partners, and coordinating with sales, marketing, and product teams.

You will recruit, enable, and manage partner ecosystems, lead quarterly business reviews, and co-market with partners to generate qualified pipeline.

Qualifications

• Degree-level education or equivalent professional experience.
• Fluent in French and English to a professional business standard.
• Demonstrated success in partner, channel, or alliance management.
• Experience with FR ERP/eCommerce ecosystems (SIs, consultancies, ISV partners) preferred.
• Ability to build relationships that generate qualified pipeline and engage at C-Suite level.
• Self-starting, entrepreneurial, and territorially autonomous.
• French business culture fluency; multiple European languages a plus.
• Proficient with Salesforce, Office tools; AI tools experience a plus.

Responsibilities

• Own the French partner ecosystem: recruit, develop, and manage partnerships with FR platforms and SIs.
• Build trusted relationships at all levels, creating executive alignment on goals and commitments.
• Enable and activate partner teams: train on tax, Avalara products, and France compliance.
• Collaborate with French and EMEA sales teams to ensure referrals flow and attribution is accurate.
• Lead joint business planning and quarterly reviews with key partners and set targets.
• Plan and execute co-marketing activity across France with Partner Marketing.
• Use tools to maintain data accuracy and analyse partner and pipeline performance.
• Provide market intelligence on French dynamics and manage partner inquiries.

Skills

French fluent

English fluent

Partner management

Channel management

Alliance management

Relationship building

Self-starter

Entrepreneurial

Cultural fluency

Salesforce

MS Office

AI tools

Slack

Power BI

Crossbeam

Cross-functional

Education

Degree-level education or equivalent experience

Tools

Salesforce

Power BI

Crossbeam

Slack

MS Office

Job description

Avalara is seeking a Strategic Alliance Manager to drive partnerships across France, focusing on ERP and eCommerce ecosystems. This remote UK-based role requires building relationships with system integrators and partners, and coordinating with sales, marketing, and product teams.

You will recruit, enable, and manage partner ecosystems, lead quarterly business reviews, and co-market with partners to generate qualified pipeline.