Fractional Sales Director - FTC

Wenzel's the Bakers Ltd.; Watford; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Fractional Sales Director to lead operational transformation in the Quick Service Restaurant sector. This role emphasizes improving sales execution through data-driven strategies and team development. You will oversee third-party delivery platforms, enhance customer interactions, and collaborate across departments to drive revenue growth. Join a passionate team committed to delivering quality products and exceptional service while fostering a supportive workplace culture. If you're ready to make a significant impact, this opportunity is perfect for you.

Benefits

Free lunch on working days

50% staff discount in-store

Company pension scheme enrollment

Private healthcare insurance

Additional holiday around your birthday

Unlimited fresh ground Arabica coffee

Qualifications

• Extensive experience in sales or operational leadership within QSR or hospitality sectors.
• Ability to identify inefficiencies and implement operational improvements.

Responsibilities

• Streamline daily sales operations with a structured, data-led approach.
• Implement tools and reports to track and improve performance in real time.

Skills

Sales Leadership

Operational Improvement

Team Development

Data-Driven Decision Making

KPI Monitoring

Customer Retention Strategies

Tools

CRM Systems

Sales Reporting Tools

Delivery Platforms Management

Job description

Join to apply for the Fractional Sales Director - FTC role at Wenzel's the Bakers Ltd.

Contract:

Full Time/Part-time / Fractional

Reporting to:

CEO

About us:

Wenzel’s the Bakers is a family-founded business serving local communities with quality baked goods since 1975. Our ethos centers around community, quality, and innovation. We foster a supportive workplace culture where every team member can thrive, providing excellent products, exceptional service, and an environment where employees feel valued and empowered.

About the Role:

We are seeking a FTC Fractional Sales Director with extensive experience in the Quick Service Restaurant (QSR) industry to lead our sales team’s operational transformation. The role focuses on improving sales execution, embedding a data-led approach, and enhancing team performance through better processes, tools, and training. The candidate will own workflow optimization, improve team efficiency, and integrate sales data into daily decision-making.

Key Responsibilities:

1. Sales Process Improvement: Streamline daily sales operations with a structured, data-led approach.
2. Data-Driven Execution: Implement tools and reports to track and improve performance in real time.
3. Team Development & Coaching: Work closely with sales teams to enhance execution, customer interactions, and digital sales.
4. Delivery Platform Management: Oversee Uber Eats, Deliveroo, Just Eat, and Too Good To Go, optimizing menu management, pricing, and promotions.
5. In-Store Sales Support: Align store teams with digital sales initiatives, illustrating how actions impact online performance.
6. Cross-Functional Coordination: Collaborate with marketing, operations, and finance for effective sales initiatives.
7. KPI Monitoring & Reporting: Track sales, conversion rates, platform performance, and customer insights to inform improvements.
8. Technology & Tools Integration: Enhance CRM, dashboards, and reporting tools for real-time insights.
9. Revenue Growth & Customer Retention: Identify bottlenecks, implement improvements, and build sustainable sales structures.

Key Requirements:

1. Extensive experience in sales or operational leadership within QSR or hospitality sectors.
2. Ability to identify inefficiencies and implement operational improvements.
3. Experience managing third-party delivery platforms and digital sales channels.
4. Practical, hands-on coaching and team development skills.
5. Strong understanding of KPIs, sales reporting tools, and data-driven decision-making.
6. Ability to work cross-functionally for seamless sales process execution.
7. Experience in optimizing pricing, promotions, and customer retention strategies.
8. Operational focus on tangible improvements within an established QSR business.

What We Offer:

• Competitive salary
• Free lunch on working days
• 50% staff discount in-store
• Company pension scheme enrollment
• Private healthcare insurance
• Additional holiday around your birthday
• Unlimited fresh ground Arabica coffee, tea, or hot drinks

Join a passionate team driving measurable growth. We encourage applications from qualified candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion, marital status, or pregnancy status. Due to high application volume, we may not respond to all. If you don’t hear from us within a week, you may have been unsuccessful.