Founding Growth Marketer for HealthTech

HealthTech; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Founding-level equity

Onsite London office

Job summary

Healthtech-1 in London is hiring a founding performance marketer to take paid search into an excellent patient acquisition engine and later build out new channels. You will own PPC end-to-end, collaborate with engineers and product teams, and drive measurable impact in a mission-critical NHS-accessibility project.

The role emphasizes a founding-level equity, 4 days in the London GP-practice office, and a strong bias toward in-house growth marketing with a data-driven approach.

Qualifications

• 5–7 years of hands-on PPC experience, ideally in-house at a product company.
• Managed accounts with £500k+ spend and demonstrated impact.
• Fluent in bidding strategy, account structure and automated campaign types.
• Think in full user journeys (impression to conversion).
• Launched products or channels; startup/scale-up experience valued.

Responsibilities

• Own the Google Ads account end-to-end across multiple geographies.
• Manage bidding strategy and budget allocation with CPC/CPA focus.
• Run an experimentation program for bidding, audiences, ads, assets and landing pages.
• Develop keyword and search term strategies to find high-intent queries.
• Test ads and assets; collaborate on copy and creative.
• Own the journey from impression to booked appointment with engineers.
• Ensure privacy-safe measurement and compliance with health-data standards.
• Explore new paid channels: Microsoft Ads, remarketing, and AI platforms.

Skills

PPC experience

Bidding strategy

Account structure

Campaign automation

Data-driven decision making

Startup/scale-up experience

Conversion optimization

Tools

Google Ads

Microsoft Ads

PostHog

SQL

Job description

Healthtech-1 in London is hiring a founding performance marketer to take paid search into an excellent patient acquisition engine and later build out new channels. You will own PPC end-to-end, collaborate with engineers and product teams, and drive measurable impact in a mission-critical NHS-accessibility project.

The role emphasizes a founding-level equity, 4 days in the London GP-practice office, and a strong bias toward in-house growth marketing with a data-driven approach.