Founding Growth Marketer for NHS Access

Healthtech-1 Ltd; Stratford-upon-Avon; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Founding equity

London office on-site 4 days

4 days in-office per week

Job summary

Healthtech-1 Ltd in London is seeking a founding Performance Marketer to own our paid search strategy. You’ll lead Google Ads across global geographies, build an experimentation program, and work closely with engineers and founders to optimize the booking journey. This is a founding role with equity and a London-based, on-site setup.

4 days in the office, 1 day WFH. If you love data, optimization, and building from scratch in a mission-driven healthtech product, join us.

Qualifications

• 5–7 years hands-on PPC experience in-house
• Managed £500k+ ad spend with measurable outcomes
• Strong knowledge of bidding strategies and automated campaigns
• Plans across full user journey from impression to conversion
• Experience launching products or channels
• Curious and data-driven with AI in search
• Able to collaborate with engineers, marketers and founders

Responsibilities

• Own the entire Google Ads account end-to-end (Search, PMax, Demand Gen, AI Max)
• Define bidding strategy and budget allocation with a focus on CPC, CPA, and impression share
• Run a real experimentation programme covering bidding, audiences, ads, assets and landing pages
• Develop keyword and search term strategy including expansion, negatives and match types
• Test ads and assets, coordinating with the growth marketer on copy and creative
• Own the journey from impression to booked appointment, collaborating with engineers on landing pages and booking flow
• Implement privacy-safe measurement and attribution aligned with health-data standards
• Develop new paid channels: Microsoft Ads, remarketing, AI platforms

Skills

PPC management

High spend experience

Bidding strategy

User journey analytics

Startup experience

Data-driven decisions

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

Analytics platforms

PostHog

SQL

Job description

Healthtech-1 Ltd in London is seeking a founding Performance Marketer to own our paid search strategy. You’ll lead Google Ads across global geographies, build an experimentation program, and work closely with engineers and founders to optimize the booking journey. This is a founding role with equity and a London-based, on-site setup.

4 days in the office, 1 day WFH. If you love data, optimization, and building from scratch in a mission-driven healthtech product, join us.